In their interactions with each other, with your customers, and with you, as well as in their training and expectations, consistency will ensure that problems for your team will often be prevented in the first place.
HVAC business owners should take advantage of what online marketing (website design, Google Business Profiles, social media) can do for their company, but they have to do it the right way.
An HVACR contractor who encourages their techs to ask for reviews, makes the review process easy, and incentivizes for positive reviews brought in, is an HVACR contractor bound to climb the Google ranks, bring more customers in, and retain employees.
The AI features in communications software, such as voice-to-text and message-flagging, have made for faster, easier customer-contractor communications that are also more personalized and have less room for misunderstanding.
There are plenty of good, ethical marketing options still out there, but how does a contractor know which to trust and which will simply pick their pockets?