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Interest in indoor air quality products and services has soared in the last three years, so contractors who aren’t consistently marketing IAQ may be missing sales opportunities.
Resolving to address the headwinds and tailwinds we’re seeing in today’s business climate can help HVAC contractors adapt their customer acquisition strategy, differentiate their business from competitors, and achieve growth goals.
With inflation and rising interest grabbing the headlines, layoffs have already begun in certain sectors of the economy and have flown relatively under the radar until recently.
Just as the pandemic accelerated the HVAC industry’s digital transformation, wholesalers’ dependency on eCommerce as a sales channel has skyrocketed over the past few years.
The coronavirus increased many people’s awareness of IAQ. While IAQ had been a focus of the EPA and a commercial building standard for years, it only recently became a significant household concern.
Since the COVID-19 pandemic struck nearly three years ago, automobile manufacturers have had trouble getting many of the parts — computer chips especially — required to assemble the vans and trucks that field-service businesses use daily.
U.S. employers’ most common complaint across almost all business sectors is an inability to find workers. The lack of workers presents a problem to more than just employers.
October is National Indoor Air Quality Awareness Month and the Biden administration is working to ensure that IAQ remains in the spotlight as the pandemic fades into America’s rearview mirror.