This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Steve Howard is founder of The ACT Group Inc., a training and consulting firm helping contractors, distributors, and manufacturers increase profits through knowledge for the last 30-plus years. Contact him at Steve@nopressureselling.com.
When you sell premium comfort, your customers are happier and you make more money. One reason profits soar is because it takes the same overhead to install amazing comfort as it does basic heating and cooling.
Selling is about building value, and bidding is about competing on price. Dealers who bid replacement jobs are more likely to sell low-margin products, acquire fewer positive referrals, and go on credit hold quicker.
You’ll never win a price war with big-box stores, so, instead, focus on all the dollars and cents benefits your customers want and Amazon can’t provide.
The Rees Scholarship Foundation has awarded more than $700,000 to 400-plus deserving students since 2003. Each year, the foundation awards scholarships of up to $2,000 each to qualified students who are enrolled in an HVACR program at an accredited institution.