Steve Howard

Steve Howard is founder of The ACT Group Inc., a training and consulting firm helping contractors, distributors, and manufacturers increase profits through knowledge for the last 30-plus years. Contact him at Steve@nopressureselling.com.

Asking Questions to Build Trust in HVAC

Asking the right question is like turning on bright light in dark room

Steve Howard

April 26, 2025

Could asking the right questions be the secret to closing more sales?

Seven Secrets HVAC Contractors Need To Know for Selling Premium Comfort

Steve Howard

December 10, 2018

When you sell premium comfort, your customers are happier and you make more money. One reason profits soar is because it takes the same overhead to install amazing comfort as it does basic heating and cooling.

Five Ways Territory Managers Can Skyrocket Sales

100 percent of your sales success depends on your dealers’ ability to sell your products

Steve Howard

November 30, 2018

Selling is about building value, and bidding is about competing on price. Dealers who bid replacement jobs are more likely to sell low-margin products, acquire fewer positive referrals, and go on credit hold quicker.

Eight Reasons Your HVACR Customers Should Buy from You Rather than Amazon

Don't just sell great equipment and parts, sell increased cash flow, profit improvement, and personal relationships

Steve Howard

April 5, 2018

You’ll never win a price war with big-box stores, so, instead, focus on all the dollars and cents benefits your customers want and Amazon can’t provide.

Help Wanted: The HVACR Industry Faces an Annual Deficit of 17,000 Service Techs

HVACR contractors, manufacturers, and distributors are struggling to secure qualified service technicians

Steve Howard

March 22, 2018

The Rees Scholarship Foundation has awarded more than $700,000 to 400-plus deserving students since 2003. Each year, the foundation awards scholarships of up to $2,000 each to qualified students who are enrolled in an HVACR program at an accredited institution.

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

In this webinar, we'll walk you through exactly what to get in place before you add AI to your business. You'll leave with a clear picture of where you stand today and a practical action plan to set yourself up for real results.

Steve Howard

ARTICLES

Asking Questions to Build Trust in HVAC

Seven Secrets HVAC Contractors Need To Know for Selling Premium Comfort

Five Ways Territory Managers Can Skyrocket Sales

Eight Reasons Your HVACR Customers Should Buy from You Rather than Amazon

Help Wanted: The HVACR Industry Faces an Annual Deficit of 17,000 Service Techs

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