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Home » Authors » Steve Howard
Steve Howard

Steve Howard

Steve Howard is founder of The ACT Group Inc., a training and consulting firm helping contractors, distributors, and manufacturers increase profits through knowledge for the last 30-plus years. Contact him at Steve@nopressureselling.com.
Articles

ARTICLES

guest commentary

Seven Secrets HVAC Contractors Need To Know for Selling Premium Comfort

Steve howard
Steve Howard
December 10, 2018
No Comments
When you sell premium comfort, your customers are happier and you make more money. One reason profits soar is because it takes the same overhead to install amazing comfort as it does basic heating and cooling.
Read More
After extensive training, most companies expect salesmen to know the equipment inside and out.

Five Ways Territory Managers Can Skyrocket Sales

100 percent of your sales success depends on your dealers’ ability to sell your products
Steve howard
Steve Howard
November 30, 2018
No Comments
Selling is about building value, and bidding is about competing on price. Dealers who bid replacement jobs are more likely to sell low-margin products, acquire fewer positive referrals, and go on credit hold quicker.
Read More
amazon boxes

Eight Reasons Your HVACR Customers Should Buy from You Rather than Amazon

Don't just sell great equipment and parts, sell increased cash flow, profit improvement, and personal relationships
Steve howard
Steve Howard
April 5, 2018
No Comments
You’ll never win a price war with big-box stores, so, instead, focus on all the dollars and cents benefits your customers want and Amazon can’t provide.
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rees scholarship

Help Wanted: The HVACR Industry Faces an Annual Deficit of 17,000 Service Techs

HVACR contractors, manufacturers, and distributors are struggling to secure qualified service technicians
Steve howard
Steve Howard
March 22, 2018
No Comments
The Rees Scholarship Foundation has awarded more than $700,000 to 400-plus deserving students since 2003. Each year, the foundation awards scholarships of up to $2,000 each to qualified students who are enrolled in an HVACR program at an accredited institution.
Read More
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