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Home » Authors » Joanna R. Turpin

Articles by Joanna R. Turpin

Distributors Delight in HVAC Equipment Replacement Growth

Sluggish Recovery Still a Concern
Joanna Turpin
Joanna R. Turpin
February 24, 2014

HARDI's latest report showed modest sales growth of 3.6 percent for November 2013, which is less than the 6 percent growth reported for November 2012. 


Read More

Contractors Find Data Solutions in the Cloud

Diskless Technology Gains Favor Amongst Contractors
Joanna Turpin
Joanna R. Turpin
February 3, 2014

Cloud computing involves being able to access services and store data over the Internet rather than relying on a local computing device (e.g., laptop, desktop, tablet) to run the software or store the data. 


Read More

Does Your Company Need a Social Media Policy?

Contractors Discuss How and Why Oversight Is Needed
Joanna Turpin
Joanna R. Turpin
February 3, 2014

Many contractors are crafting policies that spell out how and when social media can be utilized, both personally and on behalf of the company.


Read More

The Complex World of Website Design

Many Factors Involved in Optimizing a Website
Joanna Turpin
Joanna R. Turpin
February 3, 2014

Customers want websites that are organized, informational, and easy to navigate, while contractors want websites that attract visitors and ultimately convert them into customers.


Read More

ASHRAE is in a New York State of Mind

2014 Meeting to Focus on Tall Buildings
Joanna Turpin
Joanna R. Turpin
January 6, 2014

With almost 600 skyscrapers providing a dramatic backdrop, it seems appropriate that ASHRAE’s 2014 Winter Conference will focus on the design, development, and operation of tall buildings.


Read More

The Science of HVAC Efficiency Ratings

Specific Formulas Clearly Define System Precision
Joanna Turpin
Joanna R. Turpin
December 30, 2013

With a veritable alphabet soup of acronyms now available to describe the energy efficiency of HVAC equipment, contractors have all the information necessary to educate their customers about how their systems will perform when installed correctly.


Read More

Mobile Apps Streamline Sales Process

New Apps Make it Easier for Contractors to Close the Deal
Joanna Turpin
Joanna R. Turpin
December 30, 2013

There is no question that apps are changing the way the sales process works, for both comfort advisors and customers. 


Read More

HPC Sales Come in All Forms

The More the Merrier for HVAC Contractors
Joanna Turpin
Joanna R. Turpin
December 16, 2013

Just as no two houses are exactly the same, neither are the homeowners who live there. While one may have the resources to make all the energy-efficient improvements to the house at once, another may have to make selective upgrades over time.


Read More

Top Tips for Upselling Furnaces

Contractors Share Their Strategies for Selling More Expensive Units
Joanna Turpin
Joanna R. Turpin
December 2, 2013

Well-trained comfort consultants should not only point out all the benefits that come with a properly installed, highly efficient furnace, but they should take the opportunity to build trust with the homeowners so they feel comfortable investing in a more expensive system.


Read More

Energy Star Recognizes Most Efficient Furnaces

Energy-Efficient Furnaces Benefit Both Homeowners and Contractors
Joanna Turpin
Joanna R. Turpin
December 2, 2013

Homeowners choosing to purchase these highly efficient furnaces will reap the benefits of lower energy bills, while contractors will appreciate the many features that make them easier to install and service. 


Read More
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