Consultant York did not mince words regarding the ad on page 4 of the March 21 issue. "The depiction of the lovely lady standing in front of a blowing fan catches one's eye," he said, before asking a question out loud. "Does sex still sell product?" He proceeded to answer his own question.

"I don't know, but a lovely lady catches your eye," he said.

York was referring to the ad put together by LuxPro for its new PSP711CC Clean Cycleâ„¢ thermostat. According to LuxPro, its new thermostat utilizes patent-pending Clean Cycleâ„¢ technology, which works in conjunction with today's high-efficiency filters and UV light systems "to help eliminate airborne pathogens and pollutants like mold, mildew, bacteria, allergens, and VOCs."

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Publication date: 12/12/2005