There is something to say about clean and simple. Those are two words consultant Donnici used to describe the Benchmark ad displayed on page 4 of the April 18 issue. "Until I read the Benchmark name, I thought I was looking at a Copeland ad," confessed consultant York. "The print is good and easy to read. The compressors catch your eyes right away and cause you to want to read more."

Donnici also thought it made the grade.

"The ad was good and informative," added Donnici.

According to Benchmark, its philosophy is simple: "We give you the very best of both recip and scroll technologies so you can select the compressor that's right for every job."

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Publication date: 12/12/2005