As the HVAC industry shifts from a replacement market to a repair market, it becomes increasingly crucial to seize every opportunity available and avoid inadvertently missing out on potential business amidst tightening competition. And in our world, your reputation, findability, and the customer experience you deliver is everything.
You might be delivering top-notch service, resolving issues swiftly, and leaving customers satisfied, but if those experiences aren't reflected online or experienced immediately upon reaching out to your business, you're going to miss out on a significant chunk of potential business. Word-of-mouth is the linchpin to any business, but without a great first impression online and a robust online presence to back it up, you might find your hard-earned referrals slipping through your fingers and into the hands of your competitors.