Bradford White, PR Firm Partner to Aid Contractors
In her video series for Bradford White’s “For the Pro” platform, Heather Ripley explains why she believes that public relations should be included in every home service company’s marketing plan and how it can be a driving force behind growth. The series also covers topics such as press releases, social media, content, online reviews, and crisis management.
Photo courtesy of Ripley PR
KNOXVILLE, Tenn. — Ripley PR, a public relations agency that specializes in promoting skilled trades, manufacturing, and business-to-business technology businesses, is partnering with Bradford White Corp., a manufacturer of water heaters, boilers, and storage tanks, to help contractors take their businesses to the next level.
In a series of 10 videos for Bradford White’s “For the Pro” platform, Ripley CEO Heather Ripley shares insights for growing an HVAC or plumbing contracting business through public relations.
“Bradford White and I share a commitment to the hard-working men and women in the home-service industry,” Ripley said in a press release. “I established Ripley PR 10 years ago because I believe contractors deserve the same tools and knowledge that professionals in other industries have relied on for success for decades. Working with Bradford White on this initiative is another opportunity to empower and inspire business owners to reach their goals.”
Ripley’s “For the Pro” videos are based on her best-selling 2021 book “Next Level Now: PR Secrets to Drive Explosive Growth for Your Home Service Business.” In the series, she explains why she believes that public relations should be included in every home service company’s marketing plan and how it can be a driving force behind growth.
The series also covers topics such as press releases, social media, content, online reviews, and crisis management to provide a comprehensive introduction to public relations for the plumbing and HVAC industries.
“We want our contractor customers to have access to the latest insights and best practices through our ‘For the Pro’ platform,” said Neal Heyman, director of marketing for Bradford White. “That includes resources to help them manage and grow their business in addition to technical tools and training.”
For more information visit www.ripleypr.com or call (865) 977-1973.
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