People seem to watch more TV than ever. But they don’t watch it the same way they used to. The days of tuning into one of the big networks or even clicking on a cake channel are quickly going the way of listening to radio dramas. Instead, people are streaming their programs, and that creates a challenge for HVAC contractors trying to market to potential customers.
People think of so-called cord cutting as something for young people, so HVAC contractors may believe they can worry about these customers later. Young consumers make up a growing share of homeowners, though. What’s more, more consumers of all ages opt to get most or all of their TV content via the Internet, said Jeannie Steinbuch, digital marketing department manager at Change HVAC.