Unless they have a referral from someone they can trust, most people start their search for an HVAC contractor online. That approach typically yields pages and pages of results that can leave consumers confused and overwhelmed. So, how do you help these prospective customers sort out the options and understand that your business is the best choice?
Part of the answer lies in certifications: particularly those earned from third-party, unbiased sources known for their credibility. Third-party certifications are a great way to distinguish your company from the competition because they easily identify you as a business that employs products or practices that meet standards set by an independent organization. Third-party certifications also resonate with consumers because they aren’t just declarations made by a company about their products and services. They’re also more compelling than endorsements you might receive from an association or organization you belong to. In short, because third-party certifications carry no conflicts of interest, they help build immediate trust between you and potential customers.