The modern company fleet is experiencing a two-part revolution to improve a contractor’s bottom line. On the outside of the truck, the goal is boosting revenue through marketing, thanks to fresh thinking and truck wrap capabilities that revamp what “normal” looks like.

Inside the truck, the name of the game is lowering driving-related expenses through improved monitoring technology. Those strategies have more of an impact on the technicians and their workday, though, creating more potential for resistance.