Email remains one of the most potent ways for HVAC contractors to communicate with their customers. However, getting these electronic messages to consumers grows more challenging all the time. Concerns over privacy and cybersecurity increased this year, causing email service providers (ESPs) to make filters stricter.
This means many emails from HVAC contractors, ranging from appointment reminders to promotions, are getting sent to a spam or junk folder. Getting through these filters requires following best practices about messages and volume.