There are so many factors to consider when you determine if this past year was a good or bad one. Your financial numbers don’t lie, but we have to look a little deeper. It’s all about playing the long game, unless you are selling your company in the near future. Weather, the economy, and hard work will always play a major role in how your HVAC business did in 2019. Looking forward, an HVAC marketing plan for 2020 can be the key to success. Do you have one?

Weather dictates so much in our industry, so I implore you to look at what really matters. Your area of the country may have had a cool summer and a mild winter, but let’s take a look at what matters long term for your HVAC company.