ACHR News
search
Ask ACHR NEWS AI
cart
facebook twitter instagram linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
ACHR News
  • NEWS
    • Breaking News
    • New HVAC Products
    • Featured Products
    • Manufacturer Reports
    • HVAC Data
    • Legislation
    • ACHR NEWS Centennial
  • RESIDENTIAL
    • Air Conditioners
    • Furnaces
    • Residential Heat Pumps
    • Ductless
    • Residential IAQ
    • Testing, Monitoring, Tools
    • Components & Accessories
  • COMMERCIAL
    • Air Handlers
    • Rooftop Units
    • Chillers and Cooling Towers
    • Commercial Heat Pumps
    • Boilers and Hydronics
    • VRF/Ductless
    • Commercial IAQ
  • REFRIGERATION
    • Refrigerants
    • Refrigerant Regulations
    • Leak Management
  • CONTRACTOR PRO
    • Geothermal
    • Homeowner Study
    • VRF and VRV Ductless
    • Unitary Trends
  • EDUCATION
    • Training and Education
    • Business Management
    • Service and Maintenance
    • Continuing Education
    • Market Research >
      • HVAC Brand Awareness Report
      • VRV, VRF, VRVZ Report
      • Unitary Trends Report
      • Water Heat Professionals Report
    • Webinars
    • Sponsor Insights
    • eProducts Info
    • White Papers
  • EVENTS
    • HVAC Contractor Forum
    • Industry Events and Webinars
  • MEDIA
    • Videos
    • AHR Expo 2025 Videos
    • Podcasts >
      • ACHR News Podcast
      • HARDI Podcasts
      • AHR Expo Podcasts
      • ACCA Podcasts
    • Interactive Spotlights
    • Quizzes
    • eBooks
    • HVAC Talkback
  • HVAC GROUP
    • ACHR NEWS >
      • Current Issue
      • Digital Edition
      • Subscribe
    • Distribution Trends
    • SNIPS NEWS >
      • Join SNIPS NEWS
    • Engineered Systems News >
      • Join ES News
    • HVACR Directory
    • Contests
    • Newsletters
    • Contact
    • Advertise
    • My Account
HVAC Commercial MarketChillers and Towers

Customers Experience Titus HVAC Products in Augmented Reality

Company highlights air distribution products

By Angela D. Harris
Visitors to the Titus booth found a new augmented reality (AR) experience waiting for them. - The ACHR News

TALKING FUTURES: Visitors to the Titus booth found a new augmented reality (AR) experience waiting for them.

February 18, 2019

ATLANTA — Visitors at the Titus booth did more than just look at the products on display; they experienced them. Highlighting its advanced technology applications, the manufacturer took attendees on a trip through its new augmented reality (AR) platform. Built to interact with its virtual reality (VR) platform that was launched a few years ago, the new AR program allows users to experience Titus products by actually putting them in a finished application.

VR allows users to create an entirely new reality that fully immerses the participant into that environment. By using a headset and controllers, users can predict how components fit together, determine if there is enough space, and learn the basics of how to design, build, and install an HVAC system without real-world consequences.

Read more about
AHR Expo 2019
in the Feb. 18 issue

AR, however, allows users to build a theoretical world in real life that is easily accessible on a smartphone or tablet, without the need for headsets or controllers.

Titus uses AR to highlight air distribution products in different environments, providing a real-life feel to custom applications. According to the company, both VR and AR are appealing to the young talent in the workforce, so it’s safe to assume the future will continue in this direction.

“The manufacturing industry as a whole is starting to embrace these technologies,” said Shawn Sinnie, marketing manager, Titus. “Technicians will no longer be thumbing through a manual to see how to fix a piece of equipment. The manual will pull up automatically when a tablet with an AR program is directed toward it. The industry will be teaching new engineers about how to install a system without leaving a classroom and showing clients the airflow throughout each room in their building, as well as how the air distribution system is interconnected to the entire HVAC system.”

Built to interact with its virtual reality platform launched a few years ago, the new AR program (pictured here) allows users to experience Titus products by actually putting them in a finished application. - The ACHR News

NEXT-LEVEL TECHNOLOGY: Built to interact with its virtual reality platform launched a few years ago, the new AR program (pictured here) allows users to experience Titus products by actually putting them in a finished application.

As an example, Sinnie modeled Titus’ Spectrum diffuser on a tablet equipped with the new AR program. The diffuser comes in multiple textures, colors, and finishes — including wood grains, metallic, and marble — all of which were visible on the tablet within a real environment.

“You can change colors, switch out the center, and actually see how the product is going to look,” he said. “Architects love to hide everything, especially HVAC. With the Spectrum, they can do that, and with AR, they can see it long before the plans are finished.”

Looking for quick answers on air conditioning, heating and refrigeration topics? Try Ask ACHR NEWS, our new smart AI search tool. Ask ACHR NEWS →

Titus also launched 12 new chilled beams at the show. Ten are active-beam and two are passive-beam units. The chilled beams have the same finishes that are offered on the Spectrum diffusers, as well as an internally designed chilled beam software system to support the products.

Titus’ products also come up to ASHRAE standards as they work toward improved energy efficiency and air diffusion. - The ACHR News

ENERGY EFFICIENCY: Designed with architectural beauty, Titus’ products also come up to ASHRAE standards as they work toward improved energy efficiency and air diffusion.

James Gray, Titus regional sales manager — Midwest/Mid-Atlantic, explained that the new chiller line has applications in educational environments, patient rooms and health care, laboratories, institutional, and commercial settings.

“Our architecturally driven chilled beams bring more fresh air into an environment,” he said. “The more fresh air you have, the better the experience of the occupants.”

One of the newest chilled beams — CBAW — is a sidewall chilled beam, and according to Titus, the only one in the industry. Gray noted that most chilled beams are recessed in the ceiling, some are in the open ceiling and ducted, but this product is a horizontal-throw, sidewall-mounted active chilled beam that can be used in multistory residential and hospitality spaces.

The CBAW product family has an optimized nozzle design that provides high capacity and low noise levels and is available in nominal lengths up to 10 feet.

“When we launch our catalog later this year, probably in May or June, we will definitely do a bigger marketing push around the CBAW,” said Gray. “From a chilled beam perspective, and the industry’s definite need for it right now, coming out in the industry with basically 12 brand-new units to service a lot of different applications and environments is definitely going to be a feather in our hat.”

Both Sinnie and Gray agreed that the company is poised to take the market by storm as the year progresses.

Publication date: 2/18/2019

Want more HVAC industry news and information? Join The NEWS on Facebook, Twitter, and LinkedIn today!

KEYWORDS: AHR Expo AHR Expo 2019 air distribution air distribution products chilled beams Virtual Reality for HVACR

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

 

Angela harris 400x400

Angela Harris is the Technology Editor. She can be contacted at 248-786-1254 or angelaharris@achrnews.com. Angela is responsible for What’s New and Technology articles for The NEWS. She obtained her bachelor’s degree in English from Oakland University and has nine years of professional journalism experience.   

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • HVAC-enrollment

    The Trades Are Back: HVACR Programs See Nearly 30% Enrollment Spike

    A new wave of future technicians is entering the pipeline.  
    Training and Education
    By: Matt Jachman
  • 2025 Top 40 Under 40

    2025 Top 40 Under 40 HVACR Professionals List

    The 11th annual Top 40 Under 40 list highlights those...
    HVAC Light Commercial Market
    By: Hannah Belloli-Oster
  • LG Ductless Mini-Split Systems

    The 9 Types of Heat Pumps

    As the U.S. moves toward electrification, heat pumps are...
    Ground Source Heat Pumps
    By: Joanna R. Turpin
Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • An illustration shows a house with a geothermal heating system. Pipes are depicted running underground.
    Sponsored byClimateMaster

    Residential Tax Credits Are Ending, But Demand Continues

  • Piggy Bank
    Sponsored byWatercress Financial

    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

  • Refrigerated Food
    Sponsored bySolstice Advanced Materials

    R-455A Refrigeration: A Cold Storage Solution for the Future

Popular Stories

price-raising-practices.jpg

Rising Costs Force Contractors to Take a Harder Look at Pricing

DOE-sign.jpg

HVAC Groups Support DOE’s Rulemaking to Cut Energy Efficiency Mandates

HARDI lolgo navy

HARDI Distributors' Sales Down Nearly 5% in May

Data-Center-Inspection.jpg

Can HVAC Train Enough Technicians for the Data Center Boom?

Industry-Ethics_-Service-Calls.jpg

HVAC Contractor Agrees to $300K Settlement Over Alleged Deceptive Sales Practices

View The ACHR NEWS
Centennial Anniversary Timeline

The ACHR News Timeline Chart
Submit a Letter
Submit a letter to our editors.

Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

July 22, 2026

Designing VRF Systems Using A2L Refrigerant

In this session, we will cover how to design VRF systems for the U.S. market using new A2L refrigerants. These systems provide an advanced zoning solution by using inverter technology to deliver precise heating and cooling control across multiple zones and spaces.

View All Submit An Event

Poll

Summer Staff

Are you fully staffed for the summer season?
View Results Poll Archive

Products

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

See More Products
Designing Systems Using A2L Refrigerant - Free Webinar - 7/22/2026

Related Articles

  • Titus

    Titus showcases augmented reality learning at AHR Expo

    See More
  • What's New

    Trimble Inc.: Augmented Reality (AR)

    See More
  • Augmented reality

    Realizing Augmented Reality ROI: Four Challenges Service Organizations Must Address

    See More

Related Products

See More Products
  • The ACHR News - August 25, 2025

    ACHR NEWS August 25, 2025, Issue

See More Products

Related Directories

  • Wheatley HVAC Products

    Manufacturer of hydronic specialties, ASME Expansion tanks, air separators, air& dirt separators, custom tanks and specialty fabricated products.
  • Brinmar HVAC Products

    Largest manufacturer of condensing unit winter covers and sound blankets for compressor noise reduction. Same day shipping on most orders.
  • Sterling HVAC Products

    Unit Heaters, Rooftop, Infrared and Indoor Make-Up Air units for residential, commercial or industrial applications.
×

Sign Up. Stay Informed.

The #1 trusted source for the HVACR industry since 1926

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Advisory Board
    • Classifieds
    • Submit a Letter
    • Directories
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing