Editor’s Note: This is the final article in a three-part Create Smarter Businesses series, presented by Conexiom. View the entire series at http://bit.ly/Conexiom.
In parts one and two of this series, we examined the differences between unstructured and structured data. We also analyzed how incorporating unstructured data into decision-making enables organizations to make better, smarter, more informed decisions with enhanced awareness of customer buying habits.