Brothers, Brian Bluff, cofounder and CEO, Site-Seeker Inc., and Eddie Bluff, cofounder and vice president of key accounts, will reveal the results of HARDI ROC, a year-long case study designed to identify the most successful comprehensive marketing strategy for HVACR distributors, at the Marketing and Sales Conference held Sept. 17-19 in Philadelphia.
“It’s going to help the distributor really do one thing, and that’s to move product, their product, to and through their contractor customers and into the hands of the end user,” said Eddie Bluff. “That’s really what the program’s intended to do.”