True confessions here: I started my research for this article with the hopes of finding someone who was totally not into strategic planning. I hoped to find someone successful who would openly state they didn’t believe in strategic planning. I wasn’t looking for a fight. Instead, I had hopes they would articulate a few well-thought-out points on why the whole concept stinks to high heaven. The problem is, in spite of my efforts to locate such an individual, I was unsuccessful and disappointed. But, nonetheless, I decided to push onward.
Based on supposition and a few off-the-cuff conversations with a variety of distributors from across numerous industries, allow me to outline a few potential reasons not to build a plan.