The owner of a local HVAC company (let’s call him Steve) called my office recently. He wanted me to have our team review his website and make some recommendations for how he might convert more website visitors into leads.
As I hung up the phone, I realized that Steve hadn’t given me his website address, so I searched his company name online and clicked on what was clearly his company’s website. But, as Steve’s website loaded, I realized something was very wrong. The site loading on my oversized computer screen was not for an HVAC company, and it definitely wasn’t safe for work!