ACHR News
search
Ask ACHR NEWS AI
cart
facebook twitter instagram linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
ACHR News
  • NEWS
    • Breaking News
    • New HVAC Products
    • Featured Products
    • Manufacturer Reports
    • HVAC Data
    • Legislation
    • ACHR NEWS Centennial
  • RESIDENTIAL
    • Air Conditioners
    • Furnaces
    • Residential Heat Pumps
    • Ductless
    • Residential IAQ
    • Testing, Monitoring, Tools
    • Components & Accessories
  • COMMERCIAL
    • Air Handlers
    • Rooftop Units
    • Chillers and Cooling Towers
    • Commercial Heat Pumps
    • Boilers and Hydronics
    • VRF/Ductless
    • Commercial IAQ
  • REFRIGERATION
    • Refrigerants
    • Refrigerant Regulations
    • Leak Management
  • CONTRACTOR PRO
    • Geothermal
    • Homeowner Study
    • VRF and VRV Ductless
    • Unitary Trends
  • EDUCATION
    • Training and Education
    • Business Management
    • Service and Maintenance
    • Continuing Education
    • Market Research >
      • HVAC Brand Awareness Report
      • VRV, VRF, VRVZ Report
      • Unitary Trends Report
      • Water Heat Professionals Report
    • Webinars
    • Sponsor Insights
    • eProducts Info
    • White Papers
  • EVENTS
    • HVAC Contractor Forum
    • Industry Events and Webinars
  • MEDIA
    • Videos
    • AHR Expo 2025 Videos
    • Podcasts >
      • ACHR News Podcast
      • HARDI Podcasts
      • AHR Expo Podcasts
      • ACCA Podcasts
    • Interactive Spotlights
    • Quizzes
    • eBooks
    • HVAC Talkback
  • HVAC GROUP
    • ACHR NEWS >
      • Current Issue
      • Digital Edition
      • Subscribe
    • Distribution Trends
    • SNIPS NEWS >
      • Join SNIPS NEWS
    • Engineered Systems News >
      • Join ES News
    • HVACR Directory
    • Contests
    • Newsletters
    • Contact
    • Advertise
    • My Account
RefrigerationFreezers and Coolers

Cooler, Freezer Manufacturers Refocus on Customers’ Desires

Market demand rather than government regulations is now driving product development

By Ron Rajecki
Master-Bilt's MBU-A Series of undercounter worktable refrigerators and freezers

FRONT-BREATHERS: Master-Bilt’s MBU-A Series of undercounter worktable refrigerators and freezers feature a front-breathing design.

Sara Sunderman-Kirby, product manager, refrigeration, Delfield

GOING GLOBAL: Sara Sunderman-Kirby, product manager, refrigeration, Delfield, shows off the company’s Global Refrigerant Unit line.

Master-Bilt's MBU-A Series of undercounter worktable refrigerators and freezers
Sara Sunderman-Kirby, product manager, refrigeration, Delfield
July 4, 2016

Manufacturers of coolers and freezers are emerging from a regulation-driven innovation cycle and are ready and eager to return to one driven by their customers’ wish lists.

Most manufacturers and end users would not necessarily have chosen to move away from established hydrofluorocarbon (HFC) refrigerants, said Sara Sunderman-Kirby, product manager, refrigeration, Delfield. However, the U.S. Environmental Protection Agency’s (EPA’s) phasedown of HFCs under the Significant New Alternatives Policy (SNAP) program left them no choice.

What has emerged is an industry that increasingly uses hydrocarbons (HCs) — specifically propane (R-290) — and is much less wedded to HFCs. And, ultimately, it hasn’t been a bad thing.

“People may hear about R-290 and assume it’s unsafe, but it’s safe and has been used worldwide for decades,” Sunderman-Kirby said. “The R-290 charge in our small undercounter unit is less than what’s in a Bic lighter, so it’s really just a matter of education. And end users could see an increase of 30-45 percent in energy efficiency with an R-290 system compared to most R-404A systems.”

There is a charge limit of 150 grams of R-290 per refrigeration system, so larger units may need more than one system. However, refrigerant blends may provide a solution.

“It may be a hydrocarbon blend that hasn’t been discovered yet, but the market has until 2019 and 2020 to find a solution,” she said.

In the realm of technician training, Sunderman-Kirby pointed out that Delfield rolled out a line of R-290 undercounter units at a major restaurant chain in North America last year, so all of the company’s technicians are already trained to service the R-290 units.

Looking for quick answers on air conditioning, heating and refrigeration topics? Try Ask ACHR NEWS, our new smart AI search tool. Ask ACHR NEWS →

“They’re all trained and ready to go,” she said. “Servicing R-290 units is very similar to servicing R-404A units. The important thing is making sure the unit is marked properly for R-290 so techs know what refrigerant they are working on when they arrive at the site.”

R-290 NOW ‘EVERYDAY BUSINESS’

At Traulsen, Scott Mallernee, sales development manager, said the company’s work over the past 18 months with R-290 has it well-prepared to address the DOE’s new efficiency standards in 2017 as well as the EPA’s ongoing refrigerant phasedowns.

“Last year, we had a fancy cutaway of an R-290 unit on display,” Mallernee said. “This year, the message is that these new refrigerants are just a matter of everyday business.”

In addition to propane, Traulsen will offer units that use all the EPA-approved low-GWP (global warming potential) blends, Mallernee added.

“It’s our intent to offer customers various options,” Mallernee said. “Our R-290 innovation, as expensive as it was, was government-driven and not customer-driven, so we recognize that the customers may not want R-290 in their kitchens.”

Mallernee concluded that Traulsen, along with the rest of the commercial refrigeration industry, is eager to get back to customer-driven initiatives.

“We’ve been spending much of our time on government-mandated innovations,” he said. “I don’t mean to sound like we shouldn’t be addressing environmental concerns, and I don’t mean to imply that these are bad ideas, because they are the correct things to do. But these moves were not market-driven. As an industry, we’ve been investing heavily in what the government has told us we must do, and now it’s time to get back to our customers’ wish lists.”

IMPROVING THE INNER WORKINGS

Dean Groff, regional marketing manager, refrigeration, Danfoss, said Danfoss is well-positioned to help the industry transition to low-GWP refrigerants under the EPA’s SNAP rules. The company is also dedicated to helping OEMs meet the DOE’s updated energy-efficiency regulations.

“The U.S. commercial refrigeration industry is following closely the changes taking place in Europe, and Danfoss has an established product portfolio of products for low-GWP refrigerants and continues to invest in product development as well as training for end users and distribution channel partners,” Groff said.

Specifically, Danfoss offers variable-speed compressors that can increase system efficiency while providing tight temperature and humidity control and mechanical and electronic expansion valves to replace fixed-restrictor cap tubes.

In R-290 systems, Danfoss microchannel coils and 1 ½-inch filter driers can help reduce the charge limits. “You’re getting more bang for your buck out of 150 grams [of refrigerant],” Groff said.

In addition to energy efficiency and low-GWP refrigerants, connectivity is another trend that will continue to reshape the industry, Groff said.

“Modern refrigeration units can provide tremendously useful data about temperatures and energy consumption, and this cloud-based data can then be used for more advanced functions, such as predictive maintenance or consumer engagement,” he said. “Connectivity will become an increasingly important part of our product development and ultimately deliver our customers and customers’ customers a better user experience.”

HIGH DURABILITY

Hoshizaki America Inc. recently upgraded its commercial upright refrigeration series to include all-stainless steel interiors, said Sally Ray, marketing manager.

“When it comes to commercial refrigeration equipment, performance and reliability are the two things people are looking for,” Ray said. “Our entire interior cabinet and interior door liner are all stainless now, which provides a high level of durability in a commercial kitchen.”

She added that Hoshizaki upright units feature thermostatic expansion valves (TXVs) to help maintain tight temperature control and ensure food safety.

A COMMODITY MARKET?

David Bishop, managing consultant, Blue Air Commercial Refrigeration, said he believes commercial refrigeration equipment is becoming increasingly commoditized. Thanks to the internet, virtually all brands are now accessible nationwide. This makes price, especially first cost, paramount in the purchase decision.

“Unfortunately, the trend in many cases is ‘buy cheap and regret later,’” Bishop said.

Blue Air, he added, is trying to focus on long-term value in its products, and, to that end, is seeking feedback from the refrigeration service community.

“We’d like to hear from the service community to find out if they’re interested in taking a look inside our products, highlighting the things they like, and sharing with us things that should be changed or improved,” Bishop said. “The service community will be an important part of our future growth.”

ZERO-CLEARANCE UNDERCOUNTER UNITS

Master-Bilt has introduced the MBU-A Series of undercounter worktable refrigerators and freezers. The MBU-A Series features a new front-breathing design and allows cabinets to be enclosed on the top, sides, and back, freeing area workspace and offering zero-clearance installation. The units also include a new pullout condenser filter screen located in the rear of each cabinet that can be removed without tools for easy cleaning.

The MBU-A Series is available in one-, two-, or three-door options across five refrigerator and three freezer models. The refrigerator models use R-134a, and the freezer models use R-404A. All units are covered by a limited three-year parts-and-labor warranty and two years of additional coverage is offered on compressor parts.

Publication date: 7/4/2016

Want more HVAC industry news and information? Join The NEWS on Facebook, Twitter, and LinkedIn today!

KEYWORDS: Commercial refrigeration GWP (Global Warming Potential) refrigerants

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

 

Ron Rajecki is the marketing content specialist for Aquatherm North America. 

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • HVAC-enrollment

    The Trades Are Back: HVACR Programs See Nearly 30% Enrollment Spike

    A new wave of future technicians is entering the pipeline.  
    Training and Education
    By: Matt Jachman
  • 2025 Top 40 Under 40

    2025 Top 40 Under 40 HVACR Professionals List

    The 11th annual Top 40 Under 40 list highlights those...
    HVAC Contracting
    By: Hannah Belloli-Oster
  • LG Ductless Mini-Split Systems

    The 9 Types of Heat Pumps

    As the U.S. moves toward electrification, heat pumps are...
    Heat Pumps
    By: Joanna R. Turpin
Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Piggy Bank
    Sponsored byWatercress Financial

    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

  • Refrigerated Food
    Sponsored bySolstice Advanced Materials

    R-455A Refrigeration: A Cold Storage Solution for the Future

  • Airex Rooftop Units
    Sponsored byAirex Manufacturing Inc

    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

Popular Stories

HVAC-Price-Increase-graphic

HVAC Price Increase List: July 2026

Trade groups challenge EPA refrigerant rule

HVACR Trade Groups Challenge EPA Refrigerant Rule in Federal Court

heat-pump-tech-customer.jpg

DOE Updates $8.8B Home Energy Rebate Program Guidance

Lovato-refrigerant-rooftop_AC_Units_.jpg

When Refrigerants Change, So Do the Contactors

Martin Hoover

ACCA Leadership Shakeup: Barton James Out, Hoover Named Interim CEO

View The ACHR NEWS
Centennial Anniversary Timeline

The ACHR News Timeline Chart
Submit a Letter
Submit a letter to our editors.

Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

July 28, 2026

How Top Home Services Companies Turn Every Conversation Into Predictable Revenue

In this webinar, we'll outline how top contractors are turning every conversation into predictable revenue by coaching every comfort advisor visit, not just the ones a manager rides along on.

View All Submit An Event

Poll

Summer Staff

Are you fully staffed for the summer season?
View Results Poll Archive

Products

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

See More Products
Designing Systems Using A2L Refrigerant - Free Webinar - 7/22/2026

Related Articles

  • Sales Call: Unlocking Customers' Subconscious Desires

    See More
  • Sept. 11, 2013: DOE Issues Notice of Rulemaking and Public Meeting on Walk-In Cooler/Freezer Efficiency Standards

    See More
  • Jan. 26, 2009: AHRI Warns That New Walk-In Cooler, Freezer Law Could Hurt Manufacturers

    See More

Related Products

See More Products
  • Tech_CommRef_Guide_Small.jpg

    Technician’s Guide & Workbook for Quality Maintenance on Commercial Refrigeration Equipment

  • PEAK Audio Discs.jpg

    PEAK Performance Audio Book On CD

See More Products

Events

View AllSubmit An Event
  • May 19, 2026

    Addressing IAQ, Humidification, and Dehumidification Issues for Your Customers

    On Demand This webinar from The ACHR NEWS will examine how IAQ and dehumidification strategies differ, and overlap, across residential and commercial applications.
View AllSubmit An Event

Related Directories

  • Colmac Coil Manufacturing Inc. (Manufacturer)

    Hygienic air handlers, heating, cooling and refrigeration coils; unit coolers; air cooled condensers; blast freezers; hydrocoolers; fluid coolers and heat pipes.
  • Spot Coolers

    For 30 years, Spot Coolers has been the premier provider of the best engineered, highest performing portable air conditioning units. With 40 US locations, Spot Coolers provides cooling and heating solutions from computer rooms to emergency back-up cooling and heating. Rentals and sales.
×

Sign Up. Stay Informed.

The #1 trusted source for the HVACR industry since 1926

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Advisory Board
    • Classifieds
    • Submit a Letter
    • Directories
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing