It seemed so innocent at first. Occasionally, when giving a seminar, people don’t actually throw thorny or rotted vegetables at me, though they’re likely thinking about it.
During a contractor marketing seminar, I posed a question that applies to you if you ever deal with customers. It was more a question about positioning and persuasion, and not about maintenance agreements. Do not misread the implications for your HVAC company, regardless of your product or service offering.