MUSKEGON, WARREN, and GRAND RAPIDS, Mich. — Carmichael Heating & Air Conditioning, Muskegon, Michigan; Flame Heating, Cooling, Plumbing and Electrical, Warren, Michigan; and Schaafsma Heating & Cooling, Grand Rapids, Michigan, have all been honored with the Bryant Medal of Excellence (MOE) award.

The MOE award is a business enrichment program specifically designed to recognize Bryant dealers that do “whatever it takes” to improve their business. The decision to honor a dealer with the MOE distinction is based on their sales growth, product mix, and customer satisfaction. Additional criteria such as their dealer program utilization and the company’s self-assessment are also taken into consideration.

Carmichael Heating & Air Conditioning was recognized with a Tier 1 MOE award. This is the third consecutive year that the firm has received the award.

“We are honored to receive this recognition again,” said Thomas Smrcina, president of Carmichael Heating & Air Conditioning. “We would like to sincerely thank our employees for their dedication. Their commitment to excellence, day in and day out, is one of the key reasons why we brought this award home again,” he added. “We would also like to thank the local community for their long-lasting support.”

For more information on Carmichael Heating & Air Conditioning, visit

Flame Heating, Cooling, Plumbing and Electrical was awarded a Tier 3 MOE award at the annual Bryant dealer meeting. This is the fifth year that the company has received an MOE award.

“We are incredibly honored to earn an MOE award again,” said Gary Marowske, president of Flame Heating, Cooling, Plumbing and Electrical. “I believe we owe much of our success to our employees. Our team is constantly learning, improving, and meeting daily challenges head on,” he added.

For more information on Flame Heating, Cooling, Plumbing and Electrical, visit

Schaafsma Heating & Cooling was honored at the annual Bryant dealer meeting with a Tier 2 MOE award for the third time.

“It is an honor to win a Medal of Excellence award again,” said Kevin Walsh, president of Schaafsma Heating & Cooling. “As a three-time winner, and a finalist for the Dealer of the Year award again, I believe our team demonstrates the benefits that Bryant dealers can receive by integrating the ‘whatever it takes’ methodology into all aspects of their business.”

For more information on Schaafsma Heating & Cooling, visit

For more information about Bryant Heating & Cooling Systems, visit

Publication date: 5/18/2015

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