LONDONDERRY, N.H. — Bosch Thermotechnology, a division of Robert Bosch North America, launched a national geothermal awareness campaign on Earth Day 2015 to raise public understanding of geothermal heating and cooling technology and its environmental benefits.

The public campaign is designed to enhance understanding and acceptance of geothermal technology as an unlimited, renewable form of energy and serve to advance the industry and its dedicated stakeholders, including equipment manufacturers, drillers, installing contractors, industry associations, residential home developers, and homeowners. The program will culminate in a national day of geothermal recognition, scheduled for Tuesday, Oct. 20.

The campaign’s centerpiece is a dedicated website (, which features information and activities relating to geothermal along with an educational video and interactive children’s activities. Widespread adoption of geothermal technology in the years ahead will reduce carbon dependence and help create a cleaner and more sustainable world of the future, benefiting future generations.

Bosch is engaging with geothermal industry partners and stakeholders in support of its campaign through participation in campaign efforts and in-kind support. While acknowledging its own stake in the industry as a manufacturer of ground-and water-source heat pumps used in geothermal applications, the campaign has a higher purpose: to create broad new awareness for an industry that holds less than 10 percent market share for all heating and cooling business in North America.

“At Bosch, in keeping with a core value to advance environmentally friendly product solutions worldwide, we certainly do believe in geo, and we are committed to it,” said Vitor Gregorio, president, Bosch Thermotechnology Corp. “This website concentrates a wealth of geothermal information, and, as the campaign advances, we will be adding more elements.”

“We are reaching out to young people with this effort because we see geothermal as an essential form of renewable energy to bequeath to future generations,” he added. “It’s especially important for this campaign to reach school-age children because they represent our future. We need to instill this awareness in them so they can make geothermal energy tomorrow’s reality.”

Publication date: 5/11/2015 

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