So when it comes to small HVAC contractors drawing attention to themselves, they find putting a company name on the back of a jersey, buying ads in a hometown newspaper, and volunteering for a service project (even in a low key way) becomes a way to draw attention to the company and its commitment to the community. The NEWS conducted an informal phone survey of smaller contractors (in the approximately $1.2 million annual sales range) for this story on small town life and doing business there.