LAKELAND, Fla. - Craze Consulting, a marketing services provider, Corpron Consulting, a sales recruiting and training service provider, and Nitek Software, have joined forces to create a new company named C5 L.L.C. The combination is intended to provide a complete array of marketing, sales recruiting, and training services, and specialty software tools.

According to C5’s president, Jared Corpron, “The name is a definition of the power we provide to our clients. The five C’s stand for ‘Contractors Commanding Customer Confidence and Control.’ We deliver this by focusing on every aspect of sales. Craze Consulting is a leader in innovative research, campaign design, and management to get the phones ringing. Corpron Consulting has been providing innovative and effective sales training result for many of the industry’s top-selling contractors, and the leading-edge sizing and sales technology provided by Nitek Software is second to none in the industry. By combining these three elements, we have the ability to help contractors achieve dramatic sales and profit growth.”

Corpron said other consulting and service providers make similar claims and offer good ideas, but they fail to achieve results “because they depend 100 percent on the contractor to take those ideas back to their shop and implement them. The thing that makes C5 uniquely qualified to provide sustainable results is our team of field implementation managers. These experienced and skilled HVAC professionals will be ‘on-site’ to work with our clients’ team to train them how to succeed, to assess their results, and to provide the course corrections needed to make sure each aspect of the marketing and sales effort is working to achieve the owners’ goals.”

Corpron stated that C5’s services “supported by our field implementation managers create an opportunity for HVAC contractors to partner with us in a way no other company can offer. By focusing on implementation, we are not only involved in their success, we are accountable for it.”

For more information, visit

Publication date:08/11/2008