Gargaro's World: HVAC Company's Name Makes You Blush

December 10, 2007

I will be the first to tell you that I am no marketing guru. However, I realize ABC Heating and Cooling will get you to the top of the air conditioning listings in the Yellow Pages. I also know Bob Smith Heating and Cooling will impress your mother by getting your name on the side of a truck.

However, I am not sure about naming your HVAC company “Stiff Nipples” like this company in London, England. Is it a stroke of genius that will get customers to never forget your company or an idiotic idea that will offend a possible large portion of your customer base?

Any thoughts on how to name a company? What is the most creative name you have seen for an HVAC contractor?

Kyle Gargaro is Editorial Director of The NEWS. He can be reached at 248-244-1720 or kylegargaro@achrnews.com. Gargaro has been with The NEWS since 2004, first as Legislation Editor, then Managing Editor, and now as Editorial Director. He holds a bachelor’s degree in Journalism.

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