ARLINGTON, Va. — The Air Conditioning Contractors of America (ACCA) has announced a call for entries in its first annual "Best Contractors on the Web" Internet Marketing Awards.
"The Internet is no longer an option for contractors, but a necessity, no matter what their size or market niche," said Paul Stalknecht, president and CEO of ACCA. "It's now expected behavior for consumers to check out a contractor's Web site before using its services. Our own contractor locator is searched by thousands and thousands of consumers each month, and online marketing is now part of the overall sales and advertising program of most successful contractors."