Opinions

Opinions Blog
Editorials from The NEWS editors.

Going the Extra Mile for Your Customers

Random Acts of Kindness Can Guarantee Happy, Lifelong Customers
August 12, 2013

Going the extra mile and doing something nice and unexpected can not only elicit a smile from your customer — it can guarantee you a customer for life.


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Letters From Our Readers: Aug. 12, 2013

August 12, 2013

Readers discuss topping off R-22 A/C systems, mixing refrigerants, and the challenge of hiring good employees.


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The Demise of Detroit

Lack of Leadership Can Destroy Even the Largest Work Environment
August 5, 2013

While the well-chronicled collapse of American manufacturing played a prominent part in the city’s demise, many fingers can also be pointed at the city’s leadership, or lack thereof. 


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Podcasts: Aug. 5, 2013

August 5, 2013

John Lanier, chief operating officer for NATE, talks about how he’s settling into the position, what experience and skills he brings to the organization, and what he hopes to accomplish at NATE. 


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Figuring Out a Phase Down

Feds Trying To Get Global Consensus on HFC Reduction
July 29, 2013

At the second Atmosphere America Natural Refrigerants conference, attendees got a report on the most recent — at the time — U.S. government proposal for a worldwide agreement on what to do with HFCs.


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Letters From Our Readers: July 29, 2013

July 29, 2013

Gordon McKinney, vice president and COO at ICOR Intl. Inc., writes about the dangers of mixing alternative refrigerants with R-22.
 


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Some Questions About Your Company’s Website

July 15, 2013

How often do you think about your website? If your answer is not daily or at least weekly, then I sure hope you are paying somebody to do it for you. 


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Podcasts: July 15, 2013

July 15, 2013

In this podcast, Kara Saul Rinaldi introduces the National Home Performance Council (NHPC) and discusses a recently released white paper focused on properly developing the home-performance industry.


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What Energy-Saving Opportunities Are We Missing?

Small Changes Can Add Up to Big Savings Inside – and Outside – the Home
July 8, 2013

I frequently write about energy efficiency, and I’m sure you educate your customers on how to save energy in their homes and buildings, but do we actually practice what we preach?


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Podcasts: July 8, 2013

July 8, 2013

In this podcast, Jon Melchi, HARDI's director of government affairs, updates us on regional standards, discusses HARDI’s recent visit to Washington, D.C., and touches on a few other issues affecting distributors.


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2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

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NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

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