Articles by Adams Hudson

Marketing Magic: Too Much Information Can Cost You

December 27, 2010
Marketers do it. Salespeople do it. Customer service reps do it. We give way too much information, too quickly, sometimes with a repelling result. And it is a business killer. Zig Ziglar calls it “Selling past the close.” Customers call it boring, pointless, wasteful, and it is costing you dearly.
Read More

Marketing Magic: Five Ways to Increase Your Leads

November 8, 2010
Got all the business you want? Great. You can relax and take a load off. But if you’re living on the same planet where most of the working population is fighting the economic tide, you’re probably looking for more leads … like now.
Read More

The Greatest Marketing Myth In All of Contracting

September 29, 2010
Just recently the Dow Jones dropped 260 points in one day, making it negative for the year. As doubts about an economic recovery send consumers into a selling frenzy, there’s a ray of light at the end of the tunnel if you’re an HVAC contractor.
Read More

Marketing Magic: Greatest Marketing Myth in Contracting

September 20, 2010
Just recently the Dow Jones dropped 260 points in one day, making it negative for the year. As doubts about an economic recovery send consumers into a selling frenzy, there’s a ray of light at the end of the tunnel if you’re an HVAC contractor.
Read More

Marketing Magic: Low-Cost Mailer Generates Results

August 9, 2010
Jason Kampsen was looking for a change. He ran an ad in a promotional coupon pack similar to Val-Pak. He got one lead and that didn’t convert to a sale. Armed with the sting of a hard lesson, he chose a new strategy. This time his method brought 13 leads, 12 appointments, and 11 sales. What caused the profitable difference?
Read More

Marketing Magic: Corduroy Pillows Make Great Headlines!

June 21, 2010
Get it? Ha! OK, that was bad, but it got you here. (Marketing Lesson #1: Your headline’s main job is to get your prospect to your next statement.) Now that I’ve already been hilarious …
Read More

Marketing Magic: Five Ways to Outshine Your Competitors

April 5, 2010
Just like your customers’ systems won’t tune themselves, good marketing doesn’t happen on its own either. There are, however, things you can do to crush your competition no matter the economic outlook. The techniques included here can help you stand out - and get the sales your competition is too afraid to go after.
Read More

Marketing Magic: Ask Mr. HVAC Marketing Person

March 1, 2010
Dear Mr. Marketing Person, I’m a contractor. The Yellow Pages reps are so aggressive, they have offered to slash the price of my ad by 10 percent, give me blue free, and even given me a coupon in the back where cheapskates can drive my profit margin even further down. Is this a good deal?
Read More

Marketing Magic: The 10 Biggest Mistakes to Avoid in the Year 2010

January 25, 2010
Since the economy generally gives people the creeps about spending money, marketing has changed because it is trying to get them to spend. The same old marketing rules do not apply as before, and yet, we see lots of old rules that should be abandoned. Here’s a list of mistakes not to make.
Read More

The 10 Biggest Marketing Mistakes to Avoid in 2010

January 22, 2010
It seems I remember the current president promising changes. We sure got ’em. Everything’s changed, and if you don’t like the way things are now, just give it a few minutes.
Read More

Multimedia

Videos

Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.

Podcasts

NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts

THE MAGAZINE

ACHRNEWS

NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

SERVICE CALLS POLL

Which statement on service calls best applies to your business?
View Results Poll Archive

HVACR INDUSTRY STORE

plumbing-hvac.gif
2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con