If you’ll practice the rare art of “active” customer retention, a lot of good things can happen. This is already known by a small, well-rewarded group of contractors who’ve held a tight lid on this weapon as long as they could.
Ever feel like a professional presenter? You know, going into home after home, making a great presentation, watching beaming homeowners nod in agreement, and then they say, “Just leave your quote. We need to think about it.”
What is the image that you want for your company? Does it “match” that image represented in your marketing? If not, you’ve already lost. Why? The vast majority of the market only knows you by one thing … your image.
Oh, those funny people at Google. What once was a free online search service allowing billions of searchers to locate “nose hair trimmers in Cleveland” — at no cost to Nose Hair Clipper Depot — has morphed into an actual business. Are you prepared to navigate this new advertising model?