Articles by Adams Hudson

Marketing Magic: Don't Let Your Rank Tank

Oh, those funny people at Google. What once was a free online search service allowing billions of searchers to locate “nose hair trimmers in Cleveland” — at no cost to Nose Hair Clipper Depot — has morphed into an actual business. Are you prepared to navigate this new advertising model?


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Marketing Magic: Top E-mail Marketing Mistakes

Mistakes are powerful lesson builders. And nowhere is this more evident than in e-mail marketing. E-mail marketing inherently brings mistakes. That’s because it’s free and everyone who can push “send” can use it. Usually, the more difficult or expensive your marketing media is, the greater the research and testing you put behind it.
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Marketing Magic: Too Much Information Can Cost You

Marketers do it. Salespeople do it. Customer service reps do it. We give way too much information, too quickly, sometimes with a repelling result. And it is a business killer. Zig Ziglar calls it “Selling past the close.” Customers call it boring, pointless, wasteful, and it is costing you dearly.
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2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

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NEWSMakers: Greenheck Mixed Flow Fan, Model EQB

Shane Dock, Application Engineer at Greenheck, will introduce you to Greenheck’s new EQB mixed flow fan. We’ll discuss what the features of the EQB’s innovative design, what kinds of applications can utilize the EQB, and why the EQB is an attractive inline choice for your customers’ projects.  Dock is currently focused on applications regarding inline fans, gravity ventilators, and electrical products. Posted March 4th.

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