Articles by Adams Hudson

Marketing Magic: Feedback’s Big Impact ― Reviews Count

Online Reviews Dictate New Business Feast or Famine
By Adams Hudson
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It’s as if customers are running the companies these days, and CEO now stands for Customer Engaged in Opinions. In other words, buttinsky alert: customers are all up in your business. 


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Marketing Magic: The Simple Task of Selling

Courting Your Customers for Continued HVAC Sales
By Adams Hudson
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Many people perceive selling as simply a task of persuading someone to buy something. Yet, if it were that simple, everyone would be a success, right? 


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Marketing Magic: Close More Sales this Summer

Foolproof Methods for Eliminating Consumer ‘Stalls’
By Adams Hudson
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Ever feel like a professional presenter? You know, going into home after home, making a great presentation, watching beaming homeowners nod in agreement, and then they say, “Just leave your quote. We need to think about it.” 


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Marketing Magic: Four Secrets to Crushing Your Competition

Tips for Marketing Indoor Air Quality Services
By Adams Hudson
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IAQ analysis is the HVAC equivalent of filtration replacements in the plumbing industry. If you fail to meet the need of this huge market, you may as well hold the door open for your competition. 


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Marketing Magic: The Opportunity in Every Customer

Tips for Acquiring and Retaining Customers
By Adams Hudson
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A lost customer means that you cut off a prime source of future sales and referrals. And it’s a loss that carries on for the life of the sales he’s going to give and refer to your competition.


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Marketing Magic: The Priceless Power of Publicity … And How to Get it

By Adams Hudson
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The attention and credibility brings customers and sales dollars, pure and simple. How’s this done? You’re about to get a crash course.


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Marketing Magic: The Power of Customer Opinion

By Adams Hudson
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Today, we are staring straight down the barrel of the opinion age. Not only does everyone have opinions, but now everyone can share them.


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Marketing Magic: How Your Image Impacts Your Bottom Line

By Adams Hudson
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What is the image that you want for your company? Does it “match” that image represented in your marketing? If not, you’ve already lost. Why? The vast majority of the market only knows you by one thing … your image.


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Marketing Magic: Don't Let Your Rank Tank

By Adams Hudson
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Oh, those funny people at Google. What once was a free online search service allowing billions of searchers to locate “nose hair trimmers in Cleveland” — at no cost to Nose Hair Clipper Depot — has morphed into an actual business. Are you prepared to navigate this new advertising model?


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Marketing Magic: Are You Building Fans for Life?

By Adams Hudson
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“Why didn’t you page the nearby area to let people know you were leaving early?” The Delta attendant said, “We only page in the immediate area.” “So,” I asked, through mildly clenched teeth, “You only page to locate people who are already here?” Anybody see the problem?


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