Articles by Adams Hudson

Marketing Magic: The Priceless Power of Publicity … And How to Get it

April 15, 2013

The attention and credibility brings customers and sales dollars, pure and simple. How’s this done? You’re about to get a crash course.

Read More

Marketing Magic: The Power of Customer Opinion

January 21, 2013
Today, we are staring straight down the barrel of the opinion age. Not only does everyone have opinions, but now everyone can share them.

Read More

Marketing Magic: How Your Image Impacts Your Bottom Line

December 17, 2012
What is the image that you want for your company? Does it “match” that image represented in your marketing? If not, you’ve already lost. Why? The vast majority of the market only knows you by one thing … your image.

Read More

Marketing Magic: Don't Let Your Rank Tank

July 16, 2012
Oh, those funny people at Google. What once was a free online search service allowing billions of searchers to locate “nose hair trimmers in Cleveland” — at no cost to Nose Hair Clipper Depot — has morphed into an actual business. Are you prepared to navigate this new advertising model?

Read More

Marketing Magic: Are You Building Fans for Life?

May 28, 2012
“Why didn’t you page the nearby area to let people know you were leaving early?” The Delta attendant said, “We only page in the immediate area.” “So,” I asked, through mildly clenched teeth, “You only page to locate people who are already here?” Anybody see the problem?

Read More

Marketing Magic: Exposing Modern Marketing Myths

October 17, 2011
Do you want to know which marketing techniques are working to generate leads now? You might be surprised to find out that the Internet has not taken over the world, yet.

Read More

Marketing Magic: Why Your Marketing Isn’t Working Like Before

August 15, 2011
What was, isn’t anymore. Why do I begin this article with a completely undiagrammable sentence? Because most things in business now aren’t following diagrams either.
Read More

Marketing Magic: How to Cut Your Selling Competition

June 13, 2011
Selling is - and has always been - a relationship. Yet in a hot economy, when cash is flowing, improvements are incentivized, and home values warranted re-investment, selling was order taking. We got lazy. True sales skills eroded. Case in point, follow up has become nearly nonexistent.
Read More

Marketing Magic: Victors, Victims, and Volunteers

March 28, 2011
Let this year be the year you shift your message to fit your true buyers. Attract with emotions, convert with helpful authority, and retain with friendly efficiency. Do this and you’ll have enough new business to make this your best year ever.
Read More

Marketing Magic: Top E-mail Marketing Mistakes

February 28, 2011
Mistakes are powerful lesson builders. And nowhere is this more evident than in e-mail marketing. E-mail marketing inherently brings mistakes. That’s because it’s free and everyone who can push “send” can use it. Usually, the more difficult or expensive your marketing media is, the greater the research and testing you put behind it.
Read More



Image Galleries

2014 MCAA Annual Convention

Scenes from the 2014 MCAA Annual Convention in Scottsdale, Ariz.


NEWSmakers: Julian Scadden

Training is an ongoing process. Julian will discuss how you can generate maximum return on time and energy invested training by following a three part process. Listen to this podcast to get expert tips on training, tracking and follow up. 

More Podcasts



NEWS 04-14-14 cover

2014 April 14

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Which statement on service calls best applies to your business?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con