Articles by Adams Hudson

HudRoom: The Great E-mail Backlash

By Adams Hudson
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E-mail has turned into the digital telemarketer during dinner. It’s too much, too often, and - in my lowly estimation - too cheap. I wish they’d charge for it so the spammers, slammers, and scammers could just go bother someone else.
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Marketing Magic: Four Things Doers Are Doing

By Adams Hudson
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Reacting to others’ needs naturally puts the needy in control. It can understandably make a contractor develop a “wait on the weather” mindset (soon enough, a “wait on the call” outlook). Thus, a “wait for the economy to improve” thought process is not - cannot - be far behind. Danger is written all over that.
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Marketing Magic: Market and Sell the Tax Credits

By Adams Hudson
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HVAC contractors, amid the gloomiest economic times since the Paleozoic era, may be dismissing one of the most lucrative programs ever created. To recap: the federal government allows a tax credit of 30 percent - up to $1,500 - on the purchase of new, high-efficiency air conditioners, heat pumps and furnaces.
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HudRoom: Marketing by the Boatload

By Adams Hudson
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From my office window, I see sweating people. They are not engaged in manual labor, nor using a Thigh Master; they are in fact, just standing there. I’m no meteorologist, but in Alabama, this signals summer.
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Marketing Magic: Selling Seasons and Reasons

By Adams Hudson
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It’s a tricky balance. Techs are technical; salespeople are salesy. (You can quote me on that if you like.) Combining the two is like finding an accountant who’s the life of the party. Yet, the combo of a selling technician can give you a radically effective one-two punch.
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HudRoom: How to Sell the Tax Credits, Starting Now

By Adams Hudson
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My fearless editor, Mike Murphy, who shall remain nameless, wrote an editorial about the tax credit stimulus package for energy savings. He felt that the ARRA program was fairly difficult to obtain compliance for the credits.
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HudRoom: Why I Hate Twitter

By Adams Hudson
One Comment
Twitter and other social media sites are indeed the rage. Facebook, with a mere 200 million users, is hardly a kiddies’ playground anymore. LinkedIn is “the” social hangout for commercial connections. With myriad other discussion groups, subgroups, and topical hotspots for micro-niching, how’s a marketer to make it anymore?
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Marketing Magic: It's Your Choice - Close the Lead for Yourself or Open it for Your Competition

By Adams Hudson
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All marketing efforts are really doors into your business. But it doesn’t matter how many doors you’ve thrown open if you don’t turn entrants into sales. If you’re not closing the sale, you’re sending these costly prospects right to your competition.
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HudRoom: What Events Are Worth Attending?

By Adams Hudson
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What events are you planning to attend for the rest of 2009? What would make you want to attend a training event? What would make you stay home?
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Hudroom: Change Is in the Hands of the Willing

By Adams Hudson
One Comment
I just returned from a marketing seminar for a multistate distributor. Their message was “Change what you’re doing to change the results you’re getting,” which resonated.
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