Balance is hard to achieve in marketing. Clients usually contend they want piles of leads, all the time, (you too?) yet fail to realize that keeping customers is of greater importance. It’s less exciting, but more profitable, especially in a declining economy.
Whoo boy, changes everywhere. After my last speaking gig - which are always fun while being nearly permanently exhausting - I reflected on the variety of questions and personalities and found something very interesting.
Photos from the 2013 ACCA Conference & IE3 Expo in Orlando, Fla.
Podcasts
Cade Clark, assistant vice president of government affairs for the Air-Conditioning, Heating & Refrigeration Institute (AHRI), gives a brief overview of the new version of the Shaheen-Portman bill, what AHRI thinks of the energy-efficiency legislation, and how it might affect the HVACR industry if it becomes law.
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