In this very modern marketing age, you are not in the contracting business. You are a marketer of contracting services. The closer you adhere to that definition, the better both parts of your business will get.
Pick a trend, any trend, and hop on board. Or, you can wait for everyone else to start doing it and play catch up — your choice. By being proactive, you can divert more traffic, capture more eyeballs and leads, and slowly cause your competitors to lose relevancy and cool points, which isn’t a bad trend either.
Ever wonder why the most irritated people always call you? Actually, it could have less to do with you than it does with the kind of contracting business you operate. (Plus, there’s actually good news in the call, which we’ll cover in a moment.)
While in most businesses you can’t send other people to work in your place, in website content creation, you actually can allow someone else to help you create content that prospects will find of interest — namely customers, specifically in customer reviews.
If you believe in your service, your products, the talent you have to solve problems for customers, and in your people to do the right thing, you have an obligation to serve your customers to the fullest. And, sometimes, selling is the service.