Adams Hudson

Adams Hudson

Adams Hudson is president of Hudson Ink, a creative marketing firm for contractors. See other marketing reports at www.hudsonink.com or call 800-489-9099.

ARTICLES

Marketing Magic: Confessions of a Post-holiday-crazed Marketer

Now’s the Time to Plan an Effective Marketing Plan

The No. 1 marketing question we get is, “What do I do next?” The second is, “When do I do it?” After that, you ask us, “How much to spend” and “In what media” and then a whole bunch of stuff we have to charge you for, but, essentially, all the answers are contained under a single umbrella called planning.


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Marketing Magic: Stand Out from the Crowd this Season

Help Customers Have a Merry Christmas and a Happy New Year

For the heating/cooling trades, it takes a little more creativity than it does for those decorating storefronts with scenes from Santa’s workshop. But, the goal is the same: stand out from your competition and connect with customers.


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Marketing Magic: Manage Expectations and You’ll Better Manage Your Future

Disappointment is the Difference Between Expectation and Reality

Kindness is key in personal and business relationships among bosses, employees, and customers. But, is there a limit or a trick to kindness that does not turn into being taken advantage of? 


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Marketing Magic: Untold Profit in Customer Relationships

Contracting Newsletters Worth Their Weight in Gold

How costly is it to build and keep a relationship? More importantly, how costly is it not to build the relationship? You’re about to find out.


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Marketing Magic: Selling Has Immeasurable Service Value

Selling a Solution Equates to Stellar Service

Selling (even upselling) is a service. Let no one tell you differently.  


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Marketing Magic: What’s Keeping You from Closing Sales?

Seven Tips to Help You Seal the Deal

If your leads aren’t paying off, there’s trouble afoot. 


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Marketing Magic: What Will Maintenance Agreements Do for My Company?

Twelve Reasons Why Customers Need to Sign on the Dotted Line

A well-run maintenance agreement program can become your most reliable income stream


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Marketing Magic: Victors, Victims, and Volunteers

Match Your Marketing Message to Your True Buyers

Stuff happens — quickly and without notice — and there are accidents, so named because there’s no one to blame for their occurrence. 


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Marketing Magic: Why Your Website Isn’t Selling

SEO, SEM, Updates, and More Drive Online Success

Contractors want their websites to sell. Yet, for many, this online avenue for reaching customers falls short of their desires — and makes them wonder which way to point fingers.


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Marketing Magic: Video Marketing - Minefield or Moneymaker

Contracting Videos Vary by Target Audience

There’s no question that video is effective, but how does that effectiveness translate into the marketplace? 


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2014 World Energy Engineering Congress

Scenes from the 2014 World Energy Engineering Congress in Washington, D.C.

Podcasts

NEWSMakers: Kari Arfstrom

Kari Arfstrom, executive director of the HVACR Workforce Development Foundation, talks about the upcoming HVACR & Mechanical Conference. Posted on Jan. 23.

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ACHRNEWS

NEWS 01-26-15 cover

2015 January 26

Check out the weekly edition of The NEWS today!

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Regional Standards

With regional standards for a/c equipment going into effect in 2015, how do you think it will impact the industry?
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HVACR INDUSTRY STORE

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2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

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