FreeWebinar-D4

Prepare to Mobilize: 10 Steps to Prepare Your Business to Go Mobile
Oct. 28, 12 p.m. EDT – Learn how to get the most out of your mobile investment - Click here for details

Adams Hudson

Adams Hudson

Adams Hudson is president of Hudson Ink, a creative marketing firm for contractors. See other marketing reports at www.hudsonink.com or call 800-489-9099.

ARTICLES

Marketing Magic: Manage Expectations and You’ll Better Manage Your Future

Disappointment is the Difference Between Expectation and Reality

Kindness is key in personal and business relationships among bosses, employees, and customers. But, is there a limit or a trick to kindness that does not turn into being taken advantage of? 


Read More

Marketing Magic: Untold Profit in Customer Relationships

Contracting Newsletters Worth Their Weight in Gold

How costly is it to build and keep a relationship? More importantly, how costly is it not to build the relationship? You’re about to find out.


Read More

Marketing Magic: Selling Has Immeasurable Service Value

Selling a Solution Equates to Stellar Service

Selling (even upselling) is a service. Let no one tell you differently.  


Read More

Marketing Magic: What’s Keeping You from Closing Sales?

Seven Tips to Help You Seal the Deal

If your leads aren’t paying off, there’s trouble afoot. 


Read More

Marketing Magic: What Will Maintenance Agreements Do for My Company?

Twelve Reasons Why Customers Need to Sign on the Dotted Line

A well-run maintenance agreement program can become your most reliable income stream


Read More

Marketing Magic: Victors, Victims, and Volunteers

Match Your Marketing Message to Your True Buyers

Stuff happens — quickly and without notice — and there are accidents, so named because there’s no one to blame for their occurrence. 


Read More

Marketing Magic: Why Your Website Isn’t Selling

SEO, SEM, Updates, and More Drive Online Success

Contractors want their websites to sell. Yet, for many, this online avenue for reaching customers falls short of their desires — and makes them wonder which way to point fingers.


Read More

Marketing Magic: Video Marketing - Minefield or Moneymaker

Contracting Videos Vary by Target Audience

There’s no question that video is effective, but how does that effectiveness translate into the marketplace? 


Read More

Marketing Magic: Internet Marketing for HVAC Contractors

Ensure Your Website and Direct Mail Marketing Efforts are Working as a Team

As a contractor in the cooling/heating trade, how do you feel about our company and services being marketed to retail customers via the Internet versus direct mail?


Read More

Marketing Magic: The Common Problem of ‘Thermometer Marketing’

Customer Retention Marketing Helps Contractors Weather the Storm

Sure, your business is weather-related, but if it’s weather-dependent, then you have a significant marketing problem. 


Read More

Multimedia

Videos

Image Galleries

2014 SMACNA Annual Convention

Views from the 2014 SMACNA Annual Convention in San Antonio.

Podcasts

NEWSMakers: Chris Mathis

Chris Mathis, president of Mathis Consulting Co. and vice chair of ASHRAE’s residential ad hoc committee, talks about ASHRAE’s exploration into the residential market. Posted on Oct. 17.

More Podcasts

ACHRNEWS

NEWS 10-20-14 cover

2014 October 20

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe

EFFICIENCY STANDARDS

DOE has denied AHRI’s petition for reconsideration of walk-in standards. Is it getting harder to reach consensus on efficiency standards?
View Results Poll Archive

HVACR INDUSTRY STORE

2015.jpg
2015 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research

 

Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.

DON'T MISS A THING

Magazine image
 
Register today for complete access to ACHRNews.com. Get full access to the latest features, Extra Edition, and more.

STAY CONNECTED

facebook icontwitter iconyoutube iconLinkedIn i con