Articles by Adams Hudson

Marketing Magic: Five Ways to Outshine Your Competitors

April 5, 2010
Just like your customers’ systems won’t tune themselves, good marketing doesn’t happen on its own either. There are, however, things you can do to crush your competition no matter the economic outlook. The techniques included here can help you stand out - and get the sales your competition is too afraid to go after.
Read More

Marketing Magic: Ask Mr. HVAC Marketing Person

March 1, 2010
Dear Mr. Marketing Person, I’m a contractor. The Yellow Pages reps are so aggressive, they have offered to slash the price of my ad by 10 percent, give me blue free, and even given me a coupon in the back where cheapskates can drive my profit margin even further down. Is this a good deal?
Read More

Marketing Magic: The 10 Biggest Mistakes to Avoid in the Year 2010

January 25, 2010
Since the economy generally gives people the creeps about spending money, marketing has changed because it is trying to get them to spend. The same old marketing rules do not apply as before, and yet, we see lots of old rules that should be abandoned. Here’s a list of mistakes not to make.
Read More

The 10 Biggest Marketing Mistakes to Avoid in 2010

January 22, 2010
It seems I remember the current president promising changes. We sure got ’em. Everything’s changed, and if you don’t like the way things are now, just give it a few minutes.
Read More

Marketing Magic - WANTED: Marketing and Sales Villains

December 28, 2009
If you’ve ever been unfortunate enough to be in one of my seminars, you know that I list certain rules. Things like: fire the Yellow Pages; quit using the competition for ad inspiration; your distributor is your friend, not your mother. And on it goes; there are many.
Read More

My Stupid Furnace Forgot There Was a Recession

November 20, 2009
My furnace is just so insensitive. It doesn’t care at all about my economic needs. Here we are on the eve of the vast holiday season, where fun, frivolity, and the collective shooing of over-served relatives will soon be heard throughout the land.
Read More

Marketing Magic: My Furnace Forgot There Was a Recession

November 16, 2009
My furnace is just so insensitive. It doesn’t care at all about my economic needs. The holiday season’s extra in-home traffic, increased system usage, and changing of the seasons will equate to more in-home service calls for the 873rd year in a row. Those are givens that can be loosely translated as get ready or get left behind.
Read More

Marketing Magic: Drop the Unimportant

October 26, 2009
It’s not often that I find myself speechless, but that’s exactly what happened at a recent speaking gig. In the middle of explaining tracking what leads come from what source, a voice piped up from the middle of the room.
Read More

Marketing Magic: Silent Profit Killer Hiding in Your Business

October 12, 2009
We all like to think that customer retention is there, working for us because we’re just so darn good at our job. No customer could ever forget how timely, fair, and magnetically unleavable we are. Until they actually leave, taking their business and referrals forever. Contractors are too often swooned by the cheapness of what I call anti-retention.
Read More

HudRoom: The Great E-mail Backlash

August 13, 2009
E-mail has turned into the digital telemarketer during dinner. It’s too much, too often, and - in my lowly estimation - too cheap. I wish they’d charge for it so the spammers, slammers, and scammers could just go bother someone else.
Read More



Image Galleries

2014 ACI Home Performance Conference

The 2014 ACI National Home Performance Conference & Trade Show was held in Detroit.


Jeff Hutchinson, Energy Solutions Manager for mechanical contractor Bruner Corp., talks about the ductless market and how it can be profitable for a commercial contractor.

More Podcasts


NEWS 07-21-14 cover

2014 July 21

Check out the weekly edition of The NEWS today!

Table Of Contents Subscribe


Some in the industry are calling for the EPA to halt production of R-22 as of 2015. What do you think?
View Results Poll Archive


2014 National Plumbing & HVAC Estimator

Every plumbing and HVAC estimator can use the cost estimates in this practical manual!

More Products

Clear Seas Research


Clear Seas ResearchWith access to over one million professionals and more than 60 industry-specific publications, Clear Seas Research offers relevant insights from those who know your industry best. Let us customize a market research solution that exceeds your marketing goals.


Magazine image
Register today for complete access to Get full access to the latest features, Extra Edition, and more.


facebook icontwitter iconyoutube iconLinkedIn i con