Whether drawn from experience, knowledge, or the news, brands often leave impressions that are difficult to overcome. Some are positive, others negative, but either way there is something there with the ability to evoke a customer response.
Madonia has made quite an impact, testifying before a congressional subcommittee and participating in a full press conference organized by Sen. John Thune, R-S.D., and Congressman Kevin Brady, R-Texas, regarding the repeal of the estate tax.
The “HARDI Unitary HVAC Market Share Report” provides market share data and analysis detailing unitary sales based on product efficiency for both ducted and ductless cooling equipment, as well as furnaces and boilers.
Each program address a specific sector of HVAC distribution in an attempt to define challenges, discover solutions to these challenges, and explore practical applications of the solutions in order to improve distribution business performance.
Most distributors would agree that part and product information is a necessity for their counter employees; but distributors are also finding that contractors need consultants who can not only sell parts, but who can also provide a bevy of relevant information.