Articles by Kyle Gargaro

Don't Forget About Local Politics

By Kyle Gargaro
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Politics is on the minds of a lot of the industry people that I speak to these days. In fact, I cannot remember when I have heard so much chatter for a mid-term election. I suppose that is the result of a still-struggling economy and the polarization of our political discourse.
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NEWS' Product Giveaway and Readers Choice Activity Continues

By Kyle Gargaro
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The activities continue on The NEWS’ 2010 Dealer Design product microsite. The product giveaway is in full swing, and the Readers’ Choice bracket competition is beginning to heat up.
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Could a Facebook Complaint Take Down Your Company?

By Kyle Gargaro
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My last column discussed how a company could use Facebook to its advantage by doing background research there on both current and prospective employees. Now I will talk about the negative side of this social media site - unsatisfied customers taking to Facebook and starting pages that disparage your company.
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HVAC Industry Plans to Take Down Bill Cosby

By Kyle Gargaro
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When The NEWS hopped onto Facebook over a year ago, we set a goal to get more “fans” on the social media site than Alan Thicke. Now that we have been on Twitter for awhile, we’ve set our sites on the Cosby TV family.
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Siers Becomes Franchise Leader

By Kyle Gargaro
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For the first time in the company’s history, Clockwork Home Services Inc. has allowed franchisees to have the opportunity to elect a president for each of the franchise brands. For the One Hour Air Conditioning & Heating brand, Lenny Siers won the presidential election.
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Twitter, Donald Trump, and Making the Bosses Happy

By Kyle Gargaro
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The bosses want us to step up our Twitter game. My initial reaction was how could my pearls of wisdom and award-winning writing possibly be cut down to 140 characters? Do you ask Emeril to cook with only three ingredients?
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How to Use Facebook for Evil

By Kyle Gargaro
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Are you using Facebook? Now before your eyes glaze over and you become agitated that we have wasted precious space in our magazine talking about marketing and social media, it is important to point out that I want you to use Facebook for evil. If you want to use it for good also, that is cool. But evil is more fun to talk about.
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Solar Energy: Viable Option or Comedian Punch Bag?

By Kyle Gargaro
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Comedian Lewis Black is fond of explaining why solar energy will not work: “Because the sun goes away each day and doesn’t tell you where it is going.” But don’t tell that to the respondents to a recent Rasmussen Reports national telephone survey.
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Having an MRI Is Unpatriotic!

By Kyle Gargaro
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Government Health Care: Side effects include headache, delayed treatment, no choice, skyrocketing costs, and early death.
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Get the HVAC Tech to the Wedding

By Kyle Gargaro
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Usually the biggest disaster one has to worry about on one’s wedding day is Uncle Al getting overserved and somehow ending up with the microphone and making an inappropriate toast. For a couple in Brooklyn, the bigger problem was air conditioning.
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Mark Satterfield, founder and CEO of Gentle Rain Marketing Inc. and author of “The One Week Marketing Plan” talks about his book and the importance of HVAC blogging. Posted on Sept. 19.

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