Articles by Kyle Gargaro

NEWS' Product Giveaway and Readers Choice Activity Continues

August 23, 2010
The activities continue on The NEWS’ 2010 Dealer Design product microsite. The product giveaway is in full swing, and the Readers’ Choice bracket competition is beginning to heat up.
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Could a Facebook Complaint Take Down Your Company?

July 19, 2010
My last column discussed how a company could use Facebook to its advantage by doing background research there on both current and prospective employees. Now I will talk about the negative side of this social media site - unsatisfied customers taking to Facebook and starting pages that disparage your company.
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HVAC Industry Plans to Take Down Bill Cosby

May 31, 2010
When The NEWS hopped onto Facebook over a year ago, we set a goal to get more “fans” on the social media site than Alan Thicke. Now that we have been on Twitter for awhile, we’ve set our sites on the Cosby TV family.
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Siers Becomes Franchise Leader

May 10, 2010
For the first time in the company’s history, Clockwork Home Services Inc. has allowed franchisees to have the opportunity to elect a president for each of the franchise brands. For the One Hour Air Conditioning & Heating brand, Lenny Siers won the presidential election.
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Twitter, Donald Trump, and Making the Bosses Happy

April 26, 2010
The bosses want us to step up our Twitter game. My initial reaction was how could my pearls of wisdom and award-winning writing possibly be cut down to 140 characters? Do you ask Emeril to cook with only three ingredients?
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How to Use Facebook for Evil

April 19, 2010
Are you using Facebook? Now before your eyes glaze over and you become agitated that we have wasted precious space in our magazine talking about marketing and social media, it is important to point out that I want you to use Facebook for evil. If you want to use it for good also, that is cool. But evil is more fun to talk about.
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Solar Energy: Viable Option or Comedian Punch Bag?

April 13, 2010
Comedian Lewis Black is fond of explaining why solar energy will not work: “Because the sun goes away each day and doesn’t tell you where it is going.” But don’t tell that to the respondents to a recent Rasmussen Reports national telephone survey.
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Having an MRI Is Unpatriotic!

March 24, 2010
Government Health Care: Side effects include headache, delayed treatment, no choice, skyrocketing costs, and early death.
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Get the HVAC Tech to the Wedding

March 15, 2010
Usually the biggest disaster one has to worry about on one’s wedding day is Uncle Al getting overserved and somehow ending up with the microphone and making an inappropriate toast. For a couple in Brooklyn, the bigger problem was air conditioning.
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HVAC Contractor in Haiti

January 22, 2010
A lot of day-to-day annoyances can ruin the week. Customers not paying their bills after the work is done, employees not taking their jobs seriously enough, and the DVR malfunctioning and not taping “The Jersey Shore” are all occurrences that can lead to frustration.
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