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Not sure where to start with AI? During a learning lab on the PHCC trade show floor, Andrew Adams, director of partnership marketing at Scorpion, outlined some AI must-dos to win the digital marketing race.  

By adopting ServiceTitan’s AI-powered Max Program across 27 businesses, Southern Home Services is betting automation will define the future of HVAC operations.

The 2026 AHR Expo Innovation Awards recognize 10 standout HVACR products chosen for their innovation, creativity, practical application, and potential market impact. 

AI is already influencing HVAC pricing, coaching, and operations. Jackie Sponsler explains how contractors can use it without triggering fear or confusion.

HVAC companies are discovering that AI can handle the administrative grind, freeing up people to focus on skilled labor, customer relationships, and growth.

After a year dominated by refrigerant chaos and shifting codes, contractors say 2026 finally feels familiar. But beneath the surface, price pressure, labor shortages, and AI are reshaping how they sell, staff, and serve their markets.  

Pro Setup, Wi-Fi verification, and on-site homeowner training keep smart controls from turning into service headaches 

 The only app being powered by ACCA’s extensive manuals has just hit the market — and this is only the beginning.

It is important for HVAC contractors to post prices on their website so homeowners can find them when doing an AI search. 

The slower pace of shoulder season makes it a good time to prepare your business for the next year.