When high-end equipment does not live up to consumer expectations, the culprit is almost always improper installation. The bottom line: Properly sizing, selecting, and installing HVAC equipment is critical to ensuring energy efficiency and comfort.
A fair number of consumers do not mind spending more for a system that provides premium comfort, higher efficiency, and is aesthetically pleasing — especially if it’s going to be installed in a high-end home.
Mascots, when properly deployed, can be a great asset to your business. Just ask the companies behind Mr. Peanut, the Energizer Bunny, or, most recently, the Aflac duck — these well-known characters have helped create brand awareness among consumers.
WaterFurnace Intl. Inc. recently brought its Home Comfort Tour to Columbus, Ohio, to unveil two new products: a 5 Series hydronic geothermal heat pump that features vapor injection technology and the Symphony Home Comfort System.