September 7, 2009
In his book, Confessions of an Advertising Man, noted ad expert David Ogilvy wrote, “The headline is the most important element in most advertisements.” To get the most out of your advertising dollars, you must make sure you give extra special attention to your headline.
August 24, 2009
In her confirmation hearings,
perhaps no part of Sonia Sotomayor’s judicial work received more attention than
her opinion in Ricci v.
DeStefano. This case illustrates the
problems employers face in trying to make employment decisions
without running afoul of Title VII - the law prohibiting employment
August 10, 2009
A fundamental truth that applies to improving employee job performance is that the degree of success improving any outcome, including the functioning of an HVAC system and employee job performance, is determined by whether all relevant interventions are used to achieve the desired improvement.
July 20, 2009
It may sound like the plot from a science fiction movie - through genetic testing, someone finds out she may develop a serious disease, her company finds out and fires her, and she can’t get health insurance because of this future health risk. Congress, though, took steps to ensure this scenario does not become reality.
July 6, 2009
The memory of consumers is short. Your customers and prospects will not remember an advertising message that they see or hear just once or twice. The message has to be repeated. For advertising to be successful, your message has to have sufficient frequency and continuity.
June 22, 2009
The changes to COBRA provide an employee with a subsidy from the government that covers 65 percent of the cost of COBRA health insurance coverage. The subsidy is a nice idea. But as always, the government decided to create a bunch of new administrative red tape for employers to deal with.
June 8, 2009
Before developing your advertising, you need to think about and develop a strategy. What is it that you want to accomplish? Just as you develop an overall marketing plan, you need to develop an advertising plan of attack. Once you formulate a winning strategy, you can employ it for years to produce effective advertising.
May 18, 2009
Trivia question: What was the first law that President Obama signed
into law after being elected? Answer: President Obama’s first act upon taking office
was to sign the Lilly Ledbetter Fair Pay Act of 2009. Although it hasn’t
received much fanfare, the ramifications of the Act are only now starting to be understood.Read More
May 4, 2009
Advertising is only one way to get your message out to customers and prospects. Be sure to use all the marketing tools at your disposal. For a low-cost way to promote your HVACR business, take advantage of publicity opportunities.
April 20, 2009
Why do you need to worry about recent changes to the Americans with Disabilities Act (ADA)? If you answered, “Because I’m going to start losing lawsuits,” you would be right. In a nutshell, the amendments expand the definition of disability and broaden the number of employees who will be covered by it.