The Ad Council is a nonprofit organization that has produced, distributed, and promoted such public service advertising campaigns as Smokey the Bear’s “Only You Can Prevent Forest Fires,” McGruff the Crime Dog’s “Take A Bite Out Of Crime,” “A Mind Is A Terrible Thing To Waste,” and “Friends Don’t Let Friends Drive Drunk.” A typical Ad Council campaign receives $32 million worth of advertising exposure.
— Greg Mazurkiewicz
Publication date: 08/12/2002
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