MONTGOMERY, AL — One of the easiest ways to keep and retain customers is to show them you care; and an easy way to do that is to provide them with helpful and useful information before and after the sale.
But if you come on too strong and send the wrong message, your original intention may turn sour and you may scare your customer into the arms of a competitor. That’s one of several reasons why one company has come up with a new spin to an established idea — the newsletter.