APPLE VALLEY, Minn. - Uponor Wirsbo announced that its parent company, Uponor, has officially launched its new branding initiative worldwide. The primary change the industry will first notice is that Uponor is consolidating all of its businesses worldwide under one company name and one brand: Uponor. The Uponor Wirsbo name is now officially Uponor. Throughout the coming year, the Wirsbo name will transition to Uponor in nearly all its marketing materials and product labeling.
One of the exceptions is that the company will retain Wirsbo as a trade name with its line of crosslinked polyethylene (PEX) tubing products. The name Wirsbo will continue to be printed on its tubing, specifically Uponor Wirsbo hePEX™ plus barrier tubing for radiant floor heating systems, and Uponor Wirsbo AquaPEX® nonbarrier tubing for plumbing and residential fire sprinkler systems.