Marketing Indoor Comfort: Sell Indoor Air Quality With C.A.R.E.
A large and growing percentage of today's consumers are willing to invest their hard-earned money to provide a healthy home for their families.
Unfortunately, when it comes to indoor health, people buy what is familiar. They spend millions of dollars each year on tabletop air cleaners, portable humidifiers, and germ-killing sprays.
Even though no one is better qualified to improve the health of homes than HVACR contractors, a surprisingly small percentage of replacement HVAC equipment includes IAQ accessories. And the No. 1 reason IAQ accessories aren't sold isn't the added price, it's lack of proven sales process.