This is the fourth and final article of a four-part series on selling commercial service agreements. This series is designed as a complete A-Z on how to sell and organize for commercial service agreements. This article discusses proposal writing strategies.
You should never ever just send it in the mail. When you mail a proposal/contract, you miss the opportunity to sell and you open the opportunity to have misunderstandings of the business transaction. Misunderstandings occur much too often when the customer fails to read or fully understand the scope of your offering or your terms and conditions, which establish limitations, obligations, and liabilities of both parties.