Are you kidding? Is that an impression you want to leave with your customers?
It is if you are the employees of Big Ass Fans, Lexington, Ky. The company uses its unique moniker to create interest in its products - 6-foot to 24-foot low-velocity ceiling fans, which are designed to move up to 210,000 cfm of air over an area as large as 20,000 square feet "for about a nickel an hour," according to the company.