"Sales or selling is not a numbers game," said Cameron. "More leads do not necessarily yield more sales. ... As salespeople, we only get compensated and contribute to sales volumes and quotas based upon what our customers do. Only then is what we do truly meaningful."
Short of engaging a prospect to purchase something, Cameron said the role of a salesperson is "simply a conversation between people about what they expect and happens to involve a discussion about the products and services we represent." In order for this conversation to benefit both parties, he said both must mutually agree that they are comfortable with one another, want to work together, feel that the solutions or recommendations make sense, and that the money to do the work is right for both parties.