The simple fact is any sales message sent between Dec. 10 and Jan. 12 is a waste of money. You probably knew that already, but you also know that cold weather and a lot of large gatherings can strain the heating and plumbing of almost any household. Obviously, this is no time for your customer to forget your name.
The best way to address your market during this season is to address holiday cards to your customers. A great customer retention tool, holiday cards give an uplifting message to your customers in a way that lifts their spirits and expresses appreciation for their business. But only if they get noticed!