Picture the following scenario: A local builder is putting in a new residential subdivision. You, as an HVACR contractor, have worked with the builder in the past as a subcontractor, installing the basic “construction-grade” equipment because the builder sticks to a strict budget and doesn’t have time to get into the custom market.
But you have an idea that might intrigue the builder — if you can nail his feet to the floor long enough to listen. You propose offering a package consisting of a higher-efficiency furnace and condensing unit, a dehumidifier, an electronic air cleaner, and a multifunction thermostat. The margins on these upgrades are very attractive, and you know that, if given the choice, buyers often opt for a higher-efficiency system in a new home.