In a major effort to associate its brand name with caring and charitable organizations, Luxaire rolled out its plans for marketing its brand name to consumers in 2002. A big portion of the plan is its forthcoming partnership with one of the country’s most recognizable charities, the Make-A-Wish Foundation.
At a recent meeting, Luxaire distributors were given a preview of the plans by Doug Widenman, Mark Ritz, and Sean Hall. Each man presented an overview of the changes that will take place in the coming months.