ACHR News
search
Ask ACHR NEWS AI
cart
facebook twitter instagram linkedin youtube
  • Sign In
  • Subscribe
  • Sign Out
  • My Account
ACHR News
  • NEWS
    • Breaking News
    • New HVAC Products
    • Featured Products
    • Manufacturer Reports
    • HVAC Data
    • Legislation
    • ACHR NEWS Centennial
  • RESIDENTIAL
    • Air Conditioners
    • Furnaces
    • Residential Heat Pumps
    • Ductless
    • Residential IAQ
    • Testing, Monitoring, Tools
    • Components & Accessories
  • COMMERCIAL
    • Air Handlers
    • Rooftop Units
    • Chillers and Cooling Towers
    • Commercial Heat Pumps
    • Boilers and Hydronics
    • VRF/Ductless
    • Commercial IAQ
  • REFRIGERATION
    • Refrigerants
    • Refrigerant Regulations
    • Leak Management
  • CONTRACTOR PRO
    • Geothermal
    • Homeowner Study
    • VRF and VRV Ductless
    • Unitary Trends
  • EDUCATION
    • Training and Education
    • Business Management
    • Service and Maintenance
    • Continuing Education
    • Market Research >
      • HVAC Brand Awareness Report
      • VRV, VRF, VRVZ Report
      • Unitary Trends Report
      • Water Heat Professionals Report
    • Webinars
    • Sponsor Insights
    • eProducts Info
    • White Papers
  • EVENTS
    • HVAC Contractor Forum
    • Industry Events and Webinars
  • MEDIA
    • Videos
    • AHR Expo 2025 Videos
    • Podcasts >
      • ACHR News Podcast
      • HARDI Podcasts
      • AHR Expo Podcasts
      • ACCA Podcasts
    • Interactive Spotlights
    • Quizzes
    • eBooks
    • HVAC Talkback
  • HVAC GROUP
    • ACHR NEWS >
      • Current Issue
      • Digital Edition
      • Subscribe
    • Distribution Trends
    • SNIPS NEWS >
      • Join SNIPS NEWS
    • Engineered Systems News >
      • Join ES News
    • HVACR Directory
    • Contests
    • Newsletters
    • Contact
    • Advertise
    • My Account

Bowen Adds Service Agreements

By John R. Hall
June 7, 2001
The staff of Bowen Refrigeration discusses the company's service agreement program during a conference call with consultant Ruth King. (Photos by Kendra Stanley).


MUSKEGON, MI — Armed with the basics of service agreement selling and marketing, the staff of Bowen Refrigeration took its first “baby steps” to building a solid customer base for future residential service business.

Owner Don Bowen and his service staff held a 30-minute conference call with business consultant Ruth King, president of American Contractors Exchange. Bowen’s company, winner of The News’ “Grow Your Business” contest, is receiving six months of free consultation from King.

Each side discussed the details of the new service agreement plan drawn up by King, designed to increase the number of residential service agreements to 300 or 350 by the end of 2001.

“The meeting went over real well,” said Bowen. “We got answers to our questions on the basics of the program.”

The program had already begun with the customer service representative, Rose Matteson, briefing customers about service agreements while scheduling service calls. Matteson gave homeowners the basics of the program, paving the way for technicians to formally present the plan while in the home.

Her presentation includes asking homeowners if they get a discount on the service call or if they pay full price. If a customer then asks how they can get a discount, Rose talks about “energy-saving agreements that will help save money on utility bills and give discounts on service calls.”

The technicians are comfortable with the fact that customers already know about the agreements, taking away the “cold call” aspect.



The ‘No’ Factor

One of the most talked-about subjects of the conference call was dealing with the “no” factor.

“We talked a lot about the fact that they [service technicians] are going to get a lot more no’s than yes’s,” King said. “The people [who said no] usually just wanted to know what the cost of the call was on that day.

Looking for quick answers on air conditioning, heating and refrigeration topics? Try Ask ACHR NEWS, our new smart AI search tool. Ask ACHR NEWS →

“But they [technicians] seemed willing to try this. They want to do this, which is half the battle.”

King added, “It’s all a number’s game. The more people they ask, the more yes’s they’ll get.”

King said she was encouraged by the positive vibes she got from the service technicians, citing only one minor glitch: The printed version of the service agreement had provisions for two service calls per year and techs questioned the need for two if the customer wanted a heating-only or cooling-only agreement.

“That was their only complaint about the agreement, so I thought that was pretty good,” she said.

Overall, King believes the company is right on track. Neither Bowen nor King are expecting an overnight success. “We don’t want to do too much too fast,” said Bowen. “We want to learn about residential service agreements before moving on to anything else.”

King agreed. “This is not a quick-fix solution. The main thing is that the people are comfortable with what they’re doing — and they are.”

The News will continue to report on the progress of Bowen Refrigeration, Heating and Cooling in future issues.



Sidebar: Speaker Pushes for Jobsite Safety, Training

WICHITA, KS — As a former accident investigator for the Occupational Safety and Health Administration (OSHA), Vic Vaughn was often called on to investigate accidents involving injuries and death. Needless to say, he has witnessed a lot of heartache in his time.

Now employed by Integrated Solutions, environmental, health, and safety consultants based in Wichita, KS, Vaughn is busy informing businesses how to prevent jobsite accidents. At the Midwest Contractors Expo 2001, held here recently, Vaughn turned some attendees’ stomachs by relaying some horrible jobsite accidents.

For instance, Vaughn talked about a 19-year-old worker who was at a remote jobsite when he was struck in the chest by a pipe wrench. The blow came at the precise moment between heartbeats and sent him into cardiac arrest.

“Workers tried to get him emergency treatment but it took too long to get him to a hospital. He died,” said Vaughn.

His recommendation? Have portable defibrillation equipment at jobsites or in company vehicles.

In another incident, Vaughn said workers were using a sling to lift a load and a straight eyebolt was attached to the load and sling. The load was raised on a 45 degree angle, putting enough pressure on the eyebolt to snap it, sending it into one worker’s chest, killing him instantly.

“The company was cited for several violations, including improper rigging, shock pulling the load, and lack of adequate training,” said Vaughn.

He recommended that workers sign off on all training sheets. In this case, he noted that some had the exact same signature on each sheet, indicating that some workers did not take the safety training.

Another sad incident involved a father-and-son work crew. According to Vaughn, the father was standing above a pit when a load was being lowered down into the pit with a crane. His son was standing in the pit at the time, guiding the load in. The platform anchoring the crane gave way, causing the 12-ton load to shift and crush the son to death in the pit while the father helplessly watched.

“The son was standing on the wrong side of the load as it was being lowered,” said Vaughn.

Vaughn stressed the importance of adequate safety and equipment operation training. He apologized to the audience for giving such graphic details, but he used the examples to drive home the point of jobsite safety.

For more information on environmental, safety, and health issues, visit www.ehssolutions.com.

Publication date: 06/11/2001

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

 

John Hall is the Business Editor. E-mail him at johnhall@achrnews.com.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • HVAC-enrollment

    The Trades Are Back: HVACR Programs See Nearly 30% Enrollment Spike

    A new wave of future technicians is entering the pipeline.  
    News
    By: Matt Jachman
  • 2025 Top 40 Under 40

    2025 Top 40 Under 40 HVACR Professionals List

    The 11th annual Top 40 Under 40 list highlights those...
    HVAC Residential Market
    By: Hannah Belloli-Oster
  • LG Ductless Mini-Split Systems

    The 9 Types of Heat Pumps

    As the U.S. moves toward electrification, heat pumps are...
    HVAC Commercial Market
    By: Joanna R. Turpin
Subscription Center
  • Create an Account
  • Start a Subscription
  • Manage My Account
  • Sign Up for Newsletters
  • Visit Customer Service
  • Update Preferences

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to The News audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The News or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • Piggy Bank
    Sponsored byWatercress Financial

    Energy Prices, Inflation, and HVAC: What Today’s Homeowners Care About

  • Refrigerated Food
    Sponsored bySolstice Advanced Materials

    R-455A Refrigeration: A Cold Storage Solution for the Future

  • Airex Rooftop Units
    Sponsored byAirex Manufacturing Inc

    Consolidating Roof Penetrations: A Growing Trend in Multifamily HVAC Design

Popular Stories

HVAC-Price-Increase-graphic

HVAC Price Increase List: June 2026

Trump-Section-232.jpg

Trump Reduces Section 232 Tariffs on HVAC Equipment to 15%

R410A-Refrigerant-Cylinder.jpg

Refrigerant Recovery is a Revenue Opportunity

Heat-pump-cutaway.jpg

PFAS Rules and A2L Building Codes Continue to Evolve

Kroger.jpg

Kroger to Spend $100 Million to Reduce Refrigerant Leaks

View The ACHR NEWS
Centennial Anniversary Timeline

The ACHR News Timeline Chart
Submit a Letter
Submit a letter to our editors.

Events

November 6, 2025

Next-Gen Data Center Cooling: HVAC Innovation and Real-World Solutions

On Demand As AI workloads and high-density computing push traditional cooling methods to their limits, the data center industry is accelerating the adoption of next-generation HVAC technologies.

June 9, 2026

Before You Go All In on AI: Set Up Your Business to Actually Win

In this webinar, we'll walk you through exactly what to get in place before you add AI to your business. You'll leave with a clear picture of where you stand today and a practical action plan to set yourself up for real results.

View All Submit An Event

Poll

Summer Staff

Are you fully staffed for the summer season?
View Results Poll Archive

Products

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

BNI Mechanical/Electrical Square Foot Costbook, 2026 Edition

See More Products
A2L Refrigerants - Free Webinar - May 21, 2026

Related Articles

  • Service-agreement

    Increase An HVAC Company’s Value with Service Agreements

    See More
  • Whether they’re called maintenance agreements, membership clubs, service plans, or something else, contracted HVAC maintenance often proves beneficial to the contractors who provide the work and the customers who receive it.

    Building Revenue, Relationships via Service Agreements

    See More
  • There are no hard-and-fast rules to pricing service agreements

    See More

Related Products

See More Products
  • ac.png

    Air Conditioning Service Guide R-410A and R-22 Systems 2nd Edition

  • HPOIS.png

    Heat Pump Operation, Installation, Service

  • Service-Management-Excellence-Image-2A.jpg

    Service Management Excellence

See More Products

Related Directories

  • Smart Service (Manufacturer)

    The HVAC software Smart Service adds scheduling, dispatching, customer management, and more to QuickBooks, helping companies streamline their operations and eliminate waste.
×

Sign Up. Stay Informed.

The #1 trusted source for the HVACR industry since 1926

SUBSCRIBE
  • RESOURCES
    • Advertise
    • Contact Us
    • Advisory Board
    • Classifieds
    • Submit a Letter
    • Directories
    • Store
  • ACCOUNT CENTER
    • Create an Account
    • Start a Subscription
    • Manage My Account
    • Sign Up for Newsletters
    • Visit Customer Service
    • Update Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing