The rivalry between tank and tankless water heaters has been building ever since tankless water heaters were introduced into the North American market. Since then, misconceptions about tankless water heaters have continued to circulate. In response, Rinnai America Corporation has launched the “Tankless Truths Campaign,” focused on dispelling myths associated with tankless water heaters.
Rinnai leveraged its industry expertise as well as its key strategic partnership with Matt Risinger, leading personality on the Build Show Network and CEO and chief builder of Risinger Build in Austin, Texas, to highlight the inaccurate view that tankless is not an effective alternative to tank water heaters. The misperceptions were ousted via Risinger’s channel, as he walked his viewers through each misconception.